PeopleBrowsr v. Twitter: PeopleBrowsr Wins in Federal Court and is Awarded Costs Including Attorney Fees

March 6, 2013

Today, Federal District Court Judge Edward Chen ruled in favor of PeopleBrowsr and returned Peoplebrowsr’s case against Twitter to the San Francisco Superior Court. PeopleBrowsr wins a TRO compelling Twitter to continue firehose access In November 2012, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. The court rejected Twitter’s contention that the application was without merit. […]

Twitter Changes Position On Eve of Discovery Battle in Firehose Restraining Order Case with PeopleBrowsr

December 4, 2012

(San Francisco, CA) – December 4, 2012
On November 28, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. PeopleBrowsr was due to file in San Francisco Superior Court today for preliminary discovery with a hearing to take place on Wednesday, December 4.

Twitter filed a ‘Notice of Removal’ to Federal Court on the eve of the December 4 discovery hearing, claiming this is a federal antitrust case and should be decided in Federal Court.

There was to be a hearing over deposing Twitter Co-Founder Evan Williams and the discovery of documents relating to Twitter policy on the Firehose. The companies had agreed that Doug Williams, Twitter’s Head of Business Development; Kelton Lynn, Twitter’s Head of Mobile Business Development; Jodee Rich, Founder and CEO of PeopleBrowsr; and Bob Harris, Professor Emeritus of the UC Berkeley Haas School of Business and a Twitter antitrust expert would be deposed over the coming weeks

Last week, Twitter told the San Francisco Superior Court, “This is Contracts 101. Although PeopleBrowsr attempts to dress up its case as some sort of grand antitrust or interference case, it is not”. Twitter’s new petition is contrary to the company’s previous statement that there “was no merit to PeopleBrowsr’s claim” of unfair competition.  Now, Twitter has removed the case from San Francisco Superior Court to the Federal Court on the basis that “PeopleBrowsr’s complaint and TRO papers reveal that its Section 17200 claim is based on federal antitrust law”, and antitrust cases must be decided in federal court.

“Twitter’s inconsistent representations to the State and Federal Courts reinforce our case. Last week, they said this was a contracts issue. This week, it’s an antitrust issue, ” said Rich.

The issue to be determined is whether the Federal Court has jurisdiction. In the meantime, PeopleBrowsr’s temporary restraining order against Twitter will remain in place and PeopleBrowsr continue to have full access to the Firehose.


Media Contact

Sarah Kirsch


510 689 1497

Miss USA Wins Audiences with Social Media

June 22, 2011

With over 7.2 million viewers on Sunday watching Miss USA, we were curious to see the conversations on social streams… Especially since Miss California, Alyssa Campanella, newly crowned Miss USA loves to tweet!

The pageant had a 57% increase in TV ratings from last year and was the highest rated Miss USA  broadcast in 6 years. Winning audiences across America, it was also the #1 Network program of the evening. The use of social media likely helped the increase in numbers, as viewers were invited to vote online for contestants prior to the show.

We extracted Twitter mentions for Miss USA for insights into volume, reach, influencers (top champions and communities), and sentiment.

There were over 60,000 mentions of Miss USA on Twitter the day after the pageant (Monday, June 20th) with more than 6,000 Tweets during Sunday’s show.

In the week leading up to the event, there were over 10,000 mentions on Twitter and over 31,000 ReTweets.

Who’s Tweeting About Miss USA?

To find top communities (based on User Bio Profiles) tweeting about Miss USA, we pulled the most frequently mentioned words for a word cloud.  Popular words found in bios of those tweeting include News, Editor, Pageant, Blog, Friends, Media…

We also created a  Miss USA Brand Scorecard for Top Champions and Communities contributing to the Miss USA conversation:

Top Positive Influencers include…


It’s also interesting to note there are more Males than Females who are followers of Miss USA!

Where are fans located?

Top 10 Tweets For Miss USA came from the following locations:

Las Vegas
Los Angeles
New York
San Francisco
San Diego

Here’s a Breakdown of Mentions in the US:


In looking at sentiment surrounding Miss USA, most posts were positive or neutral, with only 1% of tweets categorized as Negative.  Sentiment surrounding the newly crowned Alyssa Campanella was overwhelmingly neutral, with 11% Positive sentiment over the last month.

We were also interested in the top words in posts leading up to Sunday, which included, Contestants, NBC, Vote, Watch, Beauty, Competition…

Here are some of our favorite tweets from the event!

To see the real-time stream, visit http://research.ly/miss%20usa

Also, check out the Viral Analytics on Miss USA Mentions across Social Streams!


A big Congrats from @PeopleBrowsr to Ayssa, 2011’s The Real Miss USA!



Talking About Dads (A Data Analysis of Father’s Day Mentions)

June 17, 2011

It’s the month of June, official start of summer. America is ready for weekend trips to the beach, baseball games, BBQ’s… and, of course, Father’s Day!

As social data analysts, we’re always curious about the conversations taking place around holidays, events or trends…

We extracted all mentions of “Father’s Day” and intelligently filtered the data to find these insights into what people are sharing and tweeting.

For our analysis, we started with asking these questions:

  1. Who are the people mentioning Father’s Day the most?
  2. What’s being talked about the most when it comes to Father’s Day?
  3. Why are the top champions influencers for Father’s Day?
  4. Where are people talking about Father’s Day the most? Which social media platforms are the top posters using and where are they posting from?

Here’s what we found…

Over 137,000 mentions of Father’s Day on Twitter
Over 85,000 unique people posting on Twitter
Almost 30,000 ReTweets
About 23,000 bit.ly links

Who are the people speaking about Father’s Day?

To determine demographics, we extracted the most frequently occurring words in bios of people posting about Father’s Day. The different communities of people talking about Father’s Day include, Moms, Media, Writers, Musicians, Students, Designers and Artists.

What’s Being Talked About the most in relation to Father’s Day?

We pulled the most frequently used words in tweets containing “Father’s Day” and created a word cloud to determine what people are sharing. Top word associations with the holiday included Gifts, ideas, #giveaway, present, sale, golf, coupon, book, tribute and cards, to name a few.


Father’s Day Champions

We were also interested in those with the most influence surrounding Father’s Day mentions. These are ‘champions’ for Father’s Day mentions. If your brand wanted to know how they could have effective reach with the most influential speakers surrounding Father’s Day, we could create a Champions graph. Champions are those who mention Father’s Day and have the highest number of friends who are also mentioning Father’s Day.

The Top 5 Father’s Day Champs are:


These champs have a high reach among people discussing Father’s Day, and three of the top five are Mommy Bloggers.


Most of the conversation surrounding Father’s Day are neutral or positive, with only 1% of negative Twitter mentions.

Top cities mentioning Father’s Day include:

New York
Los Angeles
San Francisco
Washington DC

The #1 Tweet Source for all Father’s Day mentions comes from… Facebook.

More people were tweeting from third-party platforms, on-the-go, instead of directly from Twitter via the browser.

Top Mobile Sources (by popularity) include:
Twitter for iPhone
Twitter for BlackBerry
Twitter for Android

Retail Shopping and the Social Sphere

Recently, we came across this study on MarketingVox, and we were surprised to learn that brands/retailers weren’t being more proactive in engaging interesting consumers. Some key findings surrounding Father’s Day included:

e-Tailers Overlook Father’s Day in Searches

34% of shoppers were planning to buy their Father’s Day gifts online.

Last year, e-retailers only captured 6% of all Father’s Day related searches (searches in which the search term used included the words ‘father’s day’ or ‘fathers day’), meaning that e-retailers potentially ignored millions of gift seeking consumers.

70% of the top 200 brands in the Fortune 500 don’t have their Facebook Pages in the top 20 search engine results for their brand, according to a BrightEdge study. (via Inside Facebook).

We hope that PeopleBrowsr’s quick data analysis provided more insights into why you should be engaged in the social stream. People are searching for Father’s Day… and they’re sharing gift ideas, slice-of-life moments and asking for recommendations.

For a more in-depth analysis, check out http://research.ly/father’s%20day and sort conversations by gender, community, location and degrees of separation.

In ReSearch.ly, see how females are talking about father’s day…

And compare the the conversation among males

View a year-over-year comparison to graph how the conversation or sentiment has shifted…

See RT Analytics

Create a Community and see mentions of Father’s Day by Community

And if you’re looking for ideas for this Sunday… dive into the Father’s Day real-time stream!

We love hearing all the different ways to celebrate dads, so please tweet us and let us know what you’re sharing on Twitter!

Have a wonderful Father’s Day weekend.

PeopleBrowsr Names Andrew Grill as the UK CEO

June 7, 2011

Exciting news at PeopleBrowsr…

We have appointed Andrew Grill as CEO of UK operations. Andrew joins PeopleBrowsr from Visible Technologies, where he was Head of International Client Strategy.

Well-known amongst digital strategists and social media agencies, he will be responsible for expanding PeopleBrowsr’s presence in the UK market.

We’ve experienced tremendous growth in the US with Fortune 500 clients such as Fox, Honda, Kodak, SAP, Westfield and Vodafone. Earlier this year we officially launched our social media command headquarters in San Francisco, in addition to offices in New York and Sydney. Andrew joins us at an exciting time for social media in the UK, with Twitter’s UK expansion and more brands starting to invest strategically in digital.

“I have been watching PeopleBrowsr for some time,” says Andrew, “PeopleBrowsr has the most advanced conversation technology in the market, they have been receiving the Twitter Firehose and collecting every Tweet since 2008. PeopleBrowsr is at the centre* of the social media revolution in the UK and Europe and I’m looking forward to spearheading the continued growth of the company.”

Jodee Rich added, We are delighted to have Andrew join our Global team of Senior Executives. We’ve established an international presence and we’re keen to have strong leadership based in London.”

Not too long ago, we released 1,000 days of Twitter data for intelligent social search with ReSearch.ly. We’re so happy with the positive response from the social media community that we’ve integrated ReSearch.ly into the PeopleBrowsr Platform. ReSearch.ly allows extensive capabilities to filter by keyword, date/time, location and profile information to find highly targeted communities with demographic, psychographic, geo-localised and time-targeted criteria.

At PeopleBrowsr, we’re assembling the collective intelligence through storing, retrieving and indexing public human conversations. We help brands to identify and engage influencers, cultivate real-time communities, conduct specialised research reporting for in-depth insights and human sentiment analysis, and develop hyper-targeted campaigns.

Other  recent milestones include the release of the PeopleBrowsr API and the opening of PeopleBrowsr Labs at the San Francisco headquarters. Stay tuned, as we’ll announce further news on our London expansion in the coming weeks!

Reach out to us on Twitter, @PeopleBrowsr with any questions… or comment here on our blog.

Connect with Andrew on Twitter and LinkedIn!

* In spirit of our British addition, we’re taking a cue from BrE for this blog edition!

Illustrating the Evolution of Social Networking: A History for the Media Research Industry

March 23, 2011

Social media is revolutionizing celebrity-dom, news consumption and the way we spread information – as seen by the overnight popularity of Rebecca Black, Charlie Sheen-mania, real-time coverage of Japan and global protests for democracy. Cyber anthropology is rapidly becoming an important focus for media researchers, uncovering deep insights into the transformation of consumer behavior in today’s society.

To celebrate  75 years of the Advertising Research Foundation, PeopleBrowsr is publishing a series of artwork illustrating the History of Social Networking. PeopleBrowsr commissioned an artist to visually communicate our research on the progression of social media – first unveiled at the opening of our San Francisco Social Media Command Center.

Highlighting a few recent events in our timeline, here are two interpretations of the latest and greatest social media sensations…

Both Charlie Sheen and Rebecca Black are testaments to the power of viral acceleration. Social media is having an enormous effect on the rapid dissemination of information and the phenomena of the internet fame game.

Looking into the not-so-distant past of Marshall McLuhan’s era, we see that the medium is the message.

We want to celebrate the milestones of this amazing industry, by recognizing the events that led to our current social media (Re)Evolution and presenting a chronology of social streams. Through assembling the collective intelligence, we observe numerous things happening in the Twitterverse – and we are passionately curious about the events made popular by social networking, emerging trends and spikes in mentions.

The History of Social Media

Our story begins in the 1930’s with The Notificator, which allowed Londoners to leave messages for friends on “robot” message boards for a small fee. Many social media observers have categorized the Notificator as the first predecessor of Twitter.

The social aspect of new technologies has evolved with innovation, especially ‘on the line’. From the telephone box to wireless mobile networking, it’s almost as if we’ve come full circle. In the 1950s, technophiles used telephone networks as rogue ways to mass communicate and the first podcasts took place on hijacked corporate phone lines. As of 2010, mobile wireless networking penetrated 98% of the US population.

When CompuServe became the first commercial online service in 1969, it took a mere decade before Bulletin Board Systems became the first ‘forums’, or social communities connected on the line. 1989-1991 revolutionized the development of media technology, as Tim Berners-Lee began developing the World Wide Web and the first web site was built at CERN.

Throughout the 1990s, emerging tech companies and globalization forever changed the way we communicate – with the mass adoption of forums, web search, email and text messaging. Before the decade had ended, Google had indexed over 60 million pages and AOL Instant Messaging had come to homes across America.

Between 2000 and 2001, residential high-speed Internet access subscriptions doubled, making it easier for consumer to access information on the web. Soon after, users were beginning to see the appeal of social networking and blogging sites like LiveJournal, Friendster.com, LinkedIn.com and Myspace.com.

By Twitter’s launch in 2006, social media networking had reached widespread popularity and mass global adoption, following Facebook’s introduction in 2004 and YouTube hitting the market by storm in 2005. The rise of user-generated contentsites like Digg and Reddit (with IcanHasCheezburger and 4chan), combined with the popularity of easy-to-use blogging services, includingWordPress and Blogger (also created by Evan Williams of Twitter), aided in the rapid development of personal websites, shared content and online media.

Businesses quickly began to recognize the power of Web 2.0, adopting social media strategies and hiring community managers. Virgin America experienced great success engaging customers on Twitter, and the public relations industry started seeing the benefits of listening in real-time for consumer response. Not too long ago, we saw the rise in freemium social media platforms and customized services. When ReSearch.ly launched in 2010, the social media landscape had evolved into communities connected by the interest graph.

Every year we’re seeing the rise of popular new services that allow us to share our lives and spread news, such as Posterous and Tumblr, FourSquare, SlideShare, Flickr and Instgram. Mobile technology, like the iPhone and Andriod, has made it even easier to access web content; data is moving to the cloud and applications are being built in browsers. It’s an exciting time to be online, as we’re in an era that’s transforming the collective memory – millions of conversations and posts – into the collective intelligence, filtered by keywords, sentiment, geo-location, and bio information.

As data mining and marketing researchers, we’re continuously documenting and communicating the history of this great industry we’re helping to build.

Access to the full timeline is presented here:

The History of Social Media Artwork presentation is in celebration of the Advertising Research Foundation’s 75th anniversary and the launch of PeopleBrowsr’s San Francisco Command Center.

PeopleBrowsr partnered with the ARF for the 75th Anniversary Convention’s Social Media Listening/Learning Insights Zone.

Gallery Settings

Sitting above each windowsill, outlining our San Francisco Social Media Command Center, lay 24 boards with 24 historical events describing the evolution of social media. We’re continuously adding to the collection as major stories unfold, to capture the impact and continued transformation of Web 3.0.

The timeline was first unveiled at our official launch event, which featured a panel of experts – including Tim O’Reilly, Jodee Rich, Susan Etlinger, and Brian Solis – discussing “The Evolution of Listening – From Monitoring to the Collective Intelligence”.

About the Artist

We commissioned the artist, Adam Long, to transform the research we compiled into incredible illustrations that are delightful and easy to understand.

Having the life many artists dream of, Adam spends his time drawing cartoons, commercial illustrations and storyboards for TV commercials, while living a short five minutes from the sea in Bondi. When not working on upcoming deadlines, the smiling Aussie describes sunny Bondi as the perfect place to relax, “where a freelance artist can nip down for a swim on a hot day.”

Cartoon Illustration: The Man Behind the Art of the History of Social Networking

March 20, 2011

We’re constantly searching for ways to visually communicate the research we conduct. Recently, we recently commissioned an artist to create a History of Social Networking Timeline, featuring illustrations of social media sensations like Rebecca Black and Chalie Sheen. The series of panels paint the story of this great industry we’re helping to build.

View all 24 panels on SlideShare:

In celebration of the Advertising Research Foundation’s 75th Anniversary, we’ve released The History of Social Networking in honor of the tech and media researchers, content creators and early adopters that have helped to advance social media technology and research.

We’d like to thank the artist, Adam Long, for his wonderful contribution to our Social Media Command Centers. His work on the timeline inspires us to continue making history in this incredible industry.

The Man Behind the Art

Imagine a 6ft 3in tall, stetson-fedora-clad Aussie strolling the streets of San Francisco, hunting for rare finds at the Alameda antique market and enjoying views of the Golden Gate bridge with a smile that never leaves his face. That’s Adam Long – the artist who created the beautiful artwork for our History of Social Media timeline.

Having the life many artists dream of, Adam spends his time drawing cartoons, commercial illustrations and storyboards for TV commercials, while living a short five minutes from the sea in Bondi. When free from upcoming deadlines, the smiling Aussie describes sunny Bondi as the perfect place to relax, “where a freelance artist can nip down for a swim on a hot day.”

Adam refers to his art as “lowbrow” and we’re enamored by his fun, cartoonish style. He has created artwork for us in other Social Media Command Centers and he’s our favorite illustration artist.  When we presented him with the chance to visit San Francisco for the first time, he hopped on board to create a History of Social Networking Timeline. For him, it was “too good an opportunity to pass up” and before long, he was en route stateside accompanied by his favorite paints, fine hair brushes and a sense of excitement.

From the moment Adam arrived, he put himself to work, completing the task of designing 24 separate pieces of art in less than one week. He was a source of inspiration and a delight to have around!

The First Unveiling

With much anticipation, Adam finished illustrating the timeline with ease and the art was ready for display at our launch party.

Centered on the Collective Intelligence and celebrating a combination of ReSearch.ly, the release of 1,000 days of data, and the launch of our SF Command Center and incubator space, we are so happy it was such a huge success.

Throughout the the evening, eyes were on the artwork displaying the timeline. Lucky for us, we had Adam at the party to show off – as he’s seen here, happily chatting with guests!

We love the aesthetic of Adam’s work and it brightens the room, along with the colorful bike rack holding our beloved European-style bikes, from Public Bikes in South Park… it’s so fun riding these cool wheels around town!

The Social Media Command Center in SoMa has truly become our home. An incubator space,  social engagement hub, crisis management room, real-time response and product testing lab, event venue, and a place for our clients to experience our Platform and services.

We’re delighted that Adam has agreed to continue illustrating the history of social media. Looking forward to having him back in San Francisco!

Who is the champion of SXSW?

March 10, 2011

By Jodee Rich

We have reviewed every SXSW twitter post from 2009, 2010 and 2011 to identify the show’s biggest influencers.

This year, as in past years, Chris Brogan (@chrisbrogan) is the champion of champions for SXSW. For three years running, he’s been the top influencer on PeopleBrowsr’s SXSW Interest Graph. The king of connectedness has the most friends on Twitter discussing SXSW — a reigning title that resonates with his social media identity.

SXSW influential individuals year after year

SXSW influential companies year after year

Why Chris Brogan?

Chris has the highest number of followers who are interested in SXSW. His followers are having conversations about SXSW and often tweet SXSW mentions and news. Chris is an influencer for SXSW because he has a high number of engaged connections who are interested in this topic. He is a brand champion for SXSW because of his potential influence in the SXSW interest-based community.

We identify champions as people who have the most followers tweeting a topic of interest. The same analysis can be done for champions within locations or communities. Community champions are those people who have the most number of friends within a particular community who are talking about a particular topic.

We analyzed the list of all SXSW mentions to find the central influence connectors. Our goal was to discover how influencers discussing SXSW are connected to each other and which influencers are the most interconnected among the group. We checked every connection, frequency of conversation and engagement, and compared each person to everyone else in the list. This process was repeated for individuals in the global SXSW conversation, as well as the top communities to create a connections graph based on interest.

Chris is connected to the highest number of people in the SXSW champion community who are also discussing SXSW topics. His messages reach the highest number of people who are interested in SXSW.

What does he say?

We were interested in the content of Chris’ messages and did human sentiment analysis to gather further insights into his influence. Chris’ tweets mainly focus on awareness and capturing attention, reviewing emerging tech and startups, and big picture ideas. Chris is a positive tweeter — even his negative comments have a nice tone.

Here’s another one of his tweets…

Most of his interaction on Twitter is with other tech influencers, social media experts and marketers who also have high follower counts and close connections. Chris is a highly influential trust agent in social media. He’s a prolific tweeter, personal, approachable and actively engaged in conversations.

And he is not attending SXSW this year …

Other champions

Perhaps next year we’ll have a new reigning head of the Twitterverse. Here are a few other top champions we analyzed, including Liz Strauss, Robert Scoble, and Kevin Rose. Through human sentiment analysis we found no surprises — the traits that these champions have in common is that they retweet, share messages, respond in real-time and provide useful information on topics that are interesting to their followers.

As a champion, Liz Strauss uses Twitter to both broadcast and engage in conversation. She often retweets others and is mostly neutral — though her tone is authoritative and her style is honest. She has a lot of mentions about public speaking and she posts recommendations to help others improve in this area of expertise. Her tweets about SXSW focus on finding ways to maximize her conference time — and she has frequent conversations with other Twitter champions.

Robert Scoble is another veteran of SXSW, and it was no surprise that he’d be a top champion for the festivities. His 160,000+ followers are interested in technology news and social media. He mainly uses Twitter as a medium to engage with other geeks — he’s active in @replies and takes the time to respond to people, regardless of their influence or follower count. He also seems to be sharing more than broadcasting. He has a fondness for startups and promotes and reviews new products often. Scoble has been tweeting a lot about SXSW this year yet his relative influence ranking was at its max in 2009.

Kevin Rose has more than 1.2 million followers. Reviewing his tweets with human sentiment analysis, we found that his positivity is off the charts. He’s very conversational with the developer community and encouraging to people who are launching products/ideas. He loves to thank the community and to get involved. Though he rarely retweets, he replies to others frequently. He’s also a dedicated sports fan and tweets a lot about food.

Rose will be a champion for many startups and will be at SXSW this year.

How we found these champions

We created SXSW Brand Champion Scorecards for 2011, 2010 and 2009 from global mentions of SXSW and invite you to walk the interest graph to see the connections of additional champions and the communities they influence.

The Brand Champion Scorecards and the Interest Graph are integrated with ReSearch.ly.

Twitter has made it possible for people to openly make friends with others who have like-minded interests — regardless of first-degree personal connections. We follow people who are interested in the things we’re interested in, and in many ways we are what we tweet.

We’d love to connect with you in Austin. Tweet me or @PriscillaScala or @Jen_Charlton and meet the team in person. We’ll be tweeting throughout and following all of our SXSW champions.

*A special thanks to O’Reilly Radar for publishing this post!

He’s a Twitter Machine, That Charlie Sheen

March 3, 2011


With almost 185,000 mentions of Charlie Sheen on Twitter from March 1st alone and a new world record of 1 million Twitter followers in 25 hours and 17 minutes, Charlie Sheen is positively winning the internet.

Using ReSearch.ly, see a live feed of Charlie Sheen mentions in real-time, with sentiment charts, viral analytics, related URLs and pics (I can haz meme?), RT acceleration and degrees of separation.

ReSearch.ly helps reporters find URLs, accelerating trends, popular links, quotes and mentions. Filter by community, geo-location, gender, sentiment and key words.

Sentiment for Charlie Sheen:

Most popular hastags #winning and URLs.

…And global Tweets ad RTs….

As the Washington Examiner highlights, ReSearch.ly shows that  more than 380,000 tweets in the last 48 hours have included the words “Charlie Sheen.”

Under the influence of influence? @AdAge

March 1, 2011

Recently, AdAge’s Media Guy Simon Dumenco wrote a great article on social influence, highlighting valid points for us to reflect upon as the industry is creating and shaping social media metrics. Specifically, are we –  as marketers – under the influence of “influence scores”?

Across the industry, “influence-grading” is shaping the course of social media ROI. We’re more and more interested in the value influencers provide to identify ways in which we can reward our biggest advocates. In doing so, we’re redefining what it means to be an “influencer” and acting as educators on how “influence” is calculated.

Influencers can be defined in many ways, such as:

1. Having a high number of followers
2. Having a high number of mentions (discussing a topic the most frequently)
3. Actively influencing an audience (to take some action)
4. Having the ability to influence audiences when engaged with the brand

At PeopleBrowsr, we define influencers as people who have the potential to help a brand spread their message and engage audiences.

We help brands leverage their Champion audiences by identifying potential influencers.

For example,  @_DonDraper is an influencer for Mad Men because his followers are discussing Mad Men. If Mad Men wants to influence an active audience, they can engage @_DonDraper as a brand advocate for Mad Men and leverage his hyper-targeted well-receptive audience.

In reference to the article and the relevancy of certain identified influencers:

@audi_a1 has an influential blog, with a large percentage of followers discussing Audi. We rely on relevancy, connectedness and number of friends who are discussing the brand to determine influencer scores.

@JBiebsBoy has a large amount of friends who talk about American Idol. Effectively engaged, he’s extremely influential to his followers, who are also discussing American Idol right now.

@JimBeamFans has a lot of engaged followers talking about Maker’s Mark –  and has the ability to influence on behalf of the brand. In this case, there is potential for making him an advocate of the brand.

For us at PeopleBrowsr, “influencers” are those with relevance, who have the highest number of followers discussing the same interest, brand or topic. We focus on connectedness along the interest graph to find influencers and champions.

We invite AdAge, and the industry, to join us in the discussion surrounding social influence and welcome your comments here or tweet us @PeopleBrowsr.

Are marketers under the influence of influence?