March 6, 2013
Today, Federal District Court Judge Edward Chen ruled in favor of PeopleBrowsr and returned Peoplebrowsr’s case against Twitter to the San Francisco Superior Court. PeopleBrowsr wins a TRO compelling Twitter to continue firehose access In November 2012, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. The court rejected Twitter’s contention that the application was without merit. […]
December 4, 2012
(San Francisco, CA) – December 4, 2012
On November 28, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. PeopleBrowsr was due to file in San Francisco Superior Court today for preliminary discovery with a hearing to take place on Wednesday, December 4.
Twitter filed a ‘Notice of Removal’ to Federal Court on the eve of the December 4 discovery hearing, claiming this is a federal antitrust case and should be decided in Federal Court.
There was to be a hearing over deposing Twitter Co-Founder Evan Williams and the discovery of documents relating to Twitter policy on the Firehose. The companies had agreed that Doug Williams, Twitter’s Head of Business Development; Kelton Lynn, Twitter’s Head of Mobile Business Development; Jodee Rich, Founder and CEO of PeopleBrowsr; and Bob Harris, Professor Emeritus of the UC Berkeley Haas School of Business and a Twitter antitrust expert would be deposed over the coming weeks
Last week, Twitter told the San Francisco Superior Court, “This is Contracts 101. Although PeopleBrowsr attempts to dress up its case as some sort of grand antitrust or interference case, it is not”. Twitter’s new petition is contrary to the company’s previous statement that there “was no merit to PeopleBrowsr’s claim” of unfair competition. Now, Twitter has removed the case from San Francisco Superior Court to the Federal Court on the basis that “PeopleBrowsr’s complaint and TRO papers reveal that its Section 17200 claim is based on federal antitrust law”, and antitrust cases must be decided in federal court.
“Twitter’s inconsistent representations to the State and Federal Courts reinforce our case. Last week, they said this was a contracts issue. This week, it’s an antitrust issue, ” said Rich.
The issue to be determined is whether the Federal Court has jurisdiction. In the meantime, PeopleBrowsr’s temporary restraining order against Twitter will remain in place and PeopleBrowsr continue to have full access to the Firehose.
510 689 1497
June 17, 2011
It’s the month of June, official start of summer. America is ready for weekend trips to the beach, baseball games, BBQ’s… and, of course, Father’s Day!
As social data analysts, we’re always curious about the conversations taking place around holidays, events or trends…
We extracted all mentions of “Father’s Day” and intelligently filtered the data to find these insights into what people are sharing and tweeting.
For our analysis, we started with asking these questions:
Here’s what we found…
Over 137,000 mentions of Father’s Day on Twitter
Over 85,000 unique people posting on Twitter
Almost 30,000 ReTweets
About 23,000 bit.ly links
To determine demographics, we extracted the most frequently occurring words in bios of people posting about Father’s Day. The different communities of people talking about Father’s Day include, Moms, Media, Writers, Musicians, Students, Designers and Artists.
We pulled the most frequently used words in tweets containing “Father’s Day” and created a word cloud to determine what people are sharing. Top word associations with the holiday included Gifts, ideas, #giveaway, present, sale, golf, coupon, book, tribute and cards, to name a few.
We were also interested in those with the most influence surrounding Father’s Day mentions. These are ‘champions’ for Father’s Day mentions. If your brand wanted to know how they could have effective reach with the most influential speakers surrounding Father’s Day, we could create a Champions graph. Champions are those who mention Father’s Day and have the highest number of friends who are also mentioning Father’s Day.
The Top 5 Father’s Day Champs are:
These champs have a high reach among people discussing Father’s Day, and three of the top five are Mommy Bloggers.
Most of the conversation surrounding Father’s Day are neutral or positive, with only 1% of negative Twitter mentions.
The #1 Tweet Source for all Father’s Day mentions comes from… Facebook.
More people were tweeting from third-party platforms, on-the-go, instead of directly from Twitter via the browser.
Top Mobile Sources (by popularity) include:
Twitter for iPhone
Twitter for BlackBerry
Twitter for Android
Recently, we came across this study on MarketingVox, and we were surprised to learn that brands/retailers weren’t being more proactive in engaging interesting consumers. Some key findings surrounding Father’s Day included:
34% of shoppers were planning to buy their Father’s Day gifts online.
Last year, e-retailers only captured 6% of all Father’s Day related searches (searches in which the search term used included the words ‘father’s day’ or ‘fathers day’), meaning that e-retailers potentially ignored millions of gift seeking consumers.
We hope that PeopleBrowsr’s quick data analysis provided more insights into why you should be engaged in the social stream. People are searching for Father’s Day… and they’re sharing gift ideas, slice-of-life moments and asking for recommendations.
For a more in-depth analysis, check out http://research.ly/father’s%20day and sort conversations by gender, community, location and degrees of separation.
In ReSearch.ly, see how females are talking about father’s day…
And compare the the conversation among males…
View a year-over-year comparison to graph how the conversation or sentiment has shifted…
See RT Analytics
Create a Community and see mentions of Father’s Day by Community
And if you’re looking for ideas for this Sunday… dive into the Father’s Day real-time stream!
We love hearing all the different ways to celebrate dads, so please tweet us and let us know what you’re sharing on Twitter!
Have a wonderful Father’s Day weekend.
March 10, 2011
We have reviewed every SXSW twitter post from 2009, 2010 and 2011 to identify the show’s biggest influencers.
This year, as in past years, Chris Brogan (@chrisbrogan) is the champion of champions for SXSW. For three years running, he’s been the top influencer on PeopleBrowsr’s SXSW Interest Graph. The king of connectedness has the most friends on Twitter discussing SXSW — a reigning title that resonates with his social media identity.
SXSW influential individuals year after year
SXSW influential companies year after year
Chris has the highest number of followers who are interested in SXSW. His followers are having conversations about SXSW and often tweet SXSW mentions and news. Chris is an influencer for SXSW because he has a high number of engaged connections who are interested in this topic. He is a brand champion for SXSW because of his potential influence in the SXSW interest-based community.
We identify champions as people who have the most followers tweeting a topic of interest. The same analysis can be done for champions within locations or communities. Community champions are those people who have the most number of friends within a particular community who are talking about a particular topic.
We analyzed the list of all SXSW mentions to find the central influence connectors. Our goal was to discover how influencers discussing SXSW are connected to each other and which influencers are the most interconnected among the group. We checked every connection, frequency of conversation and engagement, and compared each person to everyone else in the list. This process was repeated for individuals in the global SXSW conversation, as well as the top communities to create a connections graph based on interest.
Chris is connected to the highest number of people in the SXSW champion community who are also discussing SXSW topics. His messages reach the highest number of people who are interested in SXSW.
We were interested in the content of Chris’ messages and did human sentiment analysis to gather further insights into his influence. Chris’ tweets mainly focus on awareness and capturing attention, reviewing emerging tech and startups, and big picture ideas. Chris is a positive tweeter — even his negative comments have a nice tone.
Here’s another one of his tweets…
Most of his interaction on Twitter is with other tech influencers, social media experts and marketers who also have high follower counts and close connections. Chris is a highly influential trust agent in social media. He’s a prolific tweeter, personal, approachable and actively engaged in conversations.
And he is not attending SXSW this year …
Perhaps next year we’ll have a new reigning head of the Twitterverse. Here are a few other top champions we analyzed, including Liz Strauss, Robert Scoble, and Kevin Rose. Through human sentiment analysis we found no surprises — the traits that these champions have in common is that they retweet, share messages, respond in real-time and provide useful information on topics that are interesting to their followers.
As a champion, Liz Strauss uses Twitter to both broadcast and engage in conversation. She often retweets others and is mostly neutral — though her tone is authoritative and her style is honest. She has a lot of mentions about public speaking and she posts recommendations to help others improve in this area of expertise. Her tweets about SXSW focus on finding ways to maximize her conference time — and she has frequent conversations with other Twitter champions.
Robert Scoble is another veteran of SXSW, and it was no surprise that he’d be a top champion for the festivities. His 160,000+ followers are interested in technology news and social media. He mainly uses Twitter as a medium to engage with other geeks — he’s active in @replies and takes the time to respond to people, regardless of their influence or follower count. He also seems to be sharing more than broadcasting. He has a fondness for startups and promotes and reviews new products often. Scoble has been tweeting a lot about SXSW this year yet his relative influence ranking was at its max in 2009.
Kevin Rose has more than 1.2 million followers. Reviewing his tweets with human sentiment analysis, we found that his positivity is off the charts. He’s very conversational with the developer community and encouraging to people who are launching products/ideas. He loves to thank the community and to get involved. Though he rarely retweets, he replies to others frequently. He’s also a dedicated sports fan and tweets a lot about food.
Rose will be a champion for many startups and will be at SXSW this year.
We created SXSW Brand Champion Scorecards for 2011, 2010 and 2009 from global mentions of SXSW and invite you to walk the interest graph to see the connections of additional champions and the communities they influence.
The Brand Champion Scorecards and the Interest Graph are integrated with ReSearch.ly.
Twitter has made it possible for people to openly make friends with others who have like-minded interests — regardless of first-degree personal connections. We follow people who are interested in the things we’re interested in, and in many ways we are what we tweet.
*A special thanks to O’Reilly Radar for publishing this post!
March 3, 2011
With almost 185,000 mentions of Charlie Sheen on Twitter from March 1st alone and a new world record of 1 million Twitter followers in 25 hours and 17 minutes, Charlie Sheen is positively winning the internet.
Using ReSearch.ly, see a live feed of Charlie Sheen mentions in real-time, with sentiment charts, viral analytics, related URLs and pics (I can haz meme?), RT acceleration and degrees of separation.
ReSearch.ly helps reporters find URLs, accelerating trends, popular links, quotes and mentions. Filter by community, geo-location, gender, sentiment and key words.
Sentiment for Charlie Sheen:
Most popular hastags #winning and URLs.
…And global Tweets ad RTs….
As the Washington Examiner highlights, ReSearch.ly shows that more than 380,000 tweets in the last 48 hours have included the words “Charlie Sheen.”