ICANN 54 Dublin Highlights

November 4, 2015

Brands are now coming out, with their own TLDs – Elliot Antrobus-Holder made a very informative presentation on Sunday and we love dotBarclays Home.Barclays Our mantra to Brand TLDs was “your audience has an audience” Watch the video here Our Brand presentation summarized: “Turn your most influential customers into brand advocates” We used our own […]

Inbound 2015

Best of HubSpot INBOUND15

September 13, 2015

  I spent 4 days in Boston last week at HubSpot INBOUND15 with PeopleBrowsr Team buddy Cameron Bale. This post was inspired by Julie Hogan, HubSpot’s VP Global Customer Success.   Headline News   Inbound Marketing Automation is hot emerging tech and HubSpot are leading with attitude, commitment, great UI, support and an integrated end to end […]

.CEO Registry Video

CEO Registry featuring NYC, London, Women.CEO

December 7, 2014

New one minute video made by a Hollywood studio about our CEO Community, produced over 3 months in collaboration with over one hundred of our CEOs.


10 Social Media Predictions for 2015 from 10 Social Media CEOs

November 20, 2014

NOVEMBER 20, 2014 BY NEAL SCHAFFER   I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. With the year coming to a close, it’s time to look ahead into […]

Buenos Aires

Party Calendar Buenos Aires ICANN 48

November 4, 2013

Wow! Over 300 people have confirmed they’ll be partying with our team and Minds + Machines at Madero Walk Eventos. Thank you to everyone who’s already registered. We can’t wait to see you there! RSVP here if you haven’t already, and remember to tell your friends. There are many other parties also happening throughout the week. We […]


Brands can now build their own Social Network with SocialOS from PeopleBrowsr

June 18, 2013

At PeopleBrowsr, we are delighted to announce the launch of a brand new type of social network – one you can build and maintain yourself. With public platforms such as Twitter, LinkedIn and Facebook, brands and consumers are increasingly being encouraged to use them exclusively to connect and communicate. Now that these networks have combined […]

The Future of Social & Tech with Ben Parr

June 23, 2011

Yesterday evening, Ben Parr, Mashable’s Editor-At-Large, stopped by PeopleBrowsr to discuss The Future of Social and Tech. The event, hosted by the San Francisco Chapter of the American Marketing Association at PeopleBrowsr Labs, created an open dialogue on the evolution of the industry.

It was an entertaining presentation, filled with LOLcats, teamwork and audience participation. Ben seemed less like a guest-speaker and more like thought-leader, guiding a brainstorming session and inviting individuals to contribute to the conversation.

As a collective group, we played a game of HOT or NOT to speculate the next ‘big thing’ or ‘big flop’. Ben made a point to be inclusive and created an environment where everyone felt comfortable and equal in sharing their thoughts and ideas.


The consensus?

IN: YouTube (The most promising disruptive startup to revolutionize the TV/Music/Media industry)
OUT: Color (While the tech is interesting, the value has yet to be seen on a consumer scale)IN: LinkedIn (This startup has serious potential for growth and mass adoption)
OUT: Quora (Still finding the value prop for mass consumers and those in industries outside of tech)

IN: Video, mobile (text messaging), and groups-vs-individuals for marketing outreach (ex. LinkedIn Groups)
OUT: Treating social media as a tool for a marketing tactic or strategy… it’s about relationships

It certainly was a relevant discussion for hot topics in social and tech. And while none of us can predict the future, we can imagine to have some element of foresight into what to expect.


We love hosting these types of events at our beautiful space in SoMa… If you’re looking for a venue for an event surrounding tech, social media, advertising or data visualization, please reach out to us at Events@PeopleBrowsr.com.



Miss USA Wins Audiences with Social Media

June 22, 2011

With over 7.2 million viewers on Sunday watching Miss USA, we were curious to see the conversations on social streams… Especially since Miss California, Alyssa Campanella, newly crowned Miss USA loves to tweet!

The pageant had a 57% increase in TV ratings from last year and was the highest rated Miss USA  broadcast in 6 years. Winning audiences across America, it was also the #1 Network program of the evening. The use of social media likely helped the increase in numbers, as viewers were invited to vote online for contestants prior to the show.

We extracted Twitter mentions for Miss USA for insights into volume, reach, influencers (top champions and communities), and sentiment.

There were over 60,000 mentions of Miss USA on Twitter the day after the pageant (Monday, June 20th) with more than 6,000 Tweets during Sunday’s show.

In the week leading up to the event, there were over 10,000 mentions on Twitter and over 31,000 ReTweets.

Who’s Tweeting About Miss USA?

To find top communities (based on User Bio Profiles) tweeting about Miss USA, we pulled the most frequently mentioned words for a word cloud.  Popular words found in bios of those tweeting include News, Editor, Pageant, Blog, Friends, Media…

We also created a  Miss USA Brand Scorecard for Top Champions and Communities contributing to the Miss USA conversation:

Top Positive Influencers include…


It’s also interesting to note there are more Males than Females who are followers of Miss USA!

Where are fans located?

Top 10 Tweets For Miss USA came from the following locations:

Las Vegas
Los Angeles
New York
San Francisco
San Diego

Here’s a Breakdown of Mentions in the US:


In looking at sentiment surrounding Miss USA, most posts were positive or neutral, with only 1% of tweets categorized as Negative.  Sentiment surrounding the newly crowned Alyssa Campanella was overwhelmingly neutral, with 11% Positive sentiment over the last month.

We were also interested in the top words in posts leading up to Sunday, which included, Contestants, NBC, Vote, Watch, Beauty, Competition…

Here are some of our favorite tweets from the event!

To see the real-time stream, visit http://research.ly/miss%20usa

Also, check out the Viral Analytics on Miss USA Mentions across Social Streams!


A big Congrats from @PeopleBrowsr to Ayssa, 2011’s The Real Miss USA!



PeopleBrowsr Names Andrew Grill as the UK CEO

June 7, 2011

Exciting news at PeopleBrowsr…

We have appointed Andrew Grill as CEO of UK operations. Andrew joins PeopleBrowsr from Visible Technologies, where he was Head of International Client Strategy.

Well-known amongst digital strategists and social media agencies, he will be responsible for expanding PeopleBrowsr’s presence in the UK market.

We’ve experienced tremendous growth in the US with Fortune 500 clients such as Fox, Honda, Kodak, SAP, Westfield and Vodafone. Earlier this year we officially launched our social media command headquarters in San Francisco, in addition to offices in New York and Sydney. Andrew joins us at an exciting time for social media in the UK, with Twitter’s UK expansion and more brands starting to invest strategically in digital.

“I have been watching PeopleBrowsr for some time,” says Andrew, “PeopleBrowsr has the most advanced conversation technology in the market, they have been receiving the Twitter Firehose and collecting every Tweet since 2008. PeopleBrowsr is at the centre* of the social media revolution in the UK and Europe and I’m looking forward to spearheading the continued growth of the company.”

Jodee Rich added, We are delighted to have Andrew join our Global team of Senior Executives. We’ve established an international presence and we’re keen to have strong leadership based in London.”

Not too long ago, we released 1,000 days of Twitter data for intelligent social search with ReSearch.ly. We’re so happy with the positive response from the social media community that we’ve integrated ReSearch.ly into the PeopleBrowsr Platform. ReSearch.ly allows extensive capabilities to filter by keyword, date/time, location and profile information to find highly targeted communities with demographic, psychographic, geo-localised and time-targeted criteria.

At PeopleBrowsr, we’re assembling the collective intelligence through storing, retrieving and indexing public human conversations. We help brands to identify and engage influencers, cultivate real-time communities, conduct specialised research reporting for in-depth insights and human sentiment analysis, and develop hyper-targeted campaigns.

Other  recent milestones include the release of the PeopleBrowsr API and the opening of PeopleBrowsr Labs at the San Francisco headquarters. Stay tuned, as we’ll announce further news on our London expansion in the coming weeks!

Reach out to us on Twitter, @PeopleBrowsr with any questions… or comment here on our blog.

Connect with Andrew on Twitter and LinkedIn!

* In spirit of our British addition, we’re taking a cue from BrE for this blog edition!

Collective Influence Thought Leaders @ Our SF Social Media Command Center May 11

May 10, 2011

This Wednesday we’re hosting a thought leader panel on the Collective Influence featuring…

Jeffrey W. Hayzlett, Best-Selling Author, Change Agent and former CMO, Kodak
Porter Gale, Vice President of Marketing, Virgin America
Elisa Steele, Chief Marketing Officer, Yahoo
Jodee Rich, CEO, PeopleBrowsr
Moderator: Irina Slutsky, West Coast Correspondent for AdAge

We’re excitedly preparing to host 200+ attendees for this event. If you haven’t yet registered, please do so by Wednesday afternoon http://pbcollectiveinfluence.eventbrite.com/

The topic will center on Collective Influence, calculating influence scores, social intelligence ROI, and industry best practices.

We’ll be accepting questions for our panelists from the Twitterversewith the hashtag #collectiveinfluence or #cltinf.

At the end of the discussion, you’ll have the opportunity for Q&A and we’ll be encouraging live tweeting and blogging throughout. Feel free to tweet us @PeopleBrowsr #CollectiveInfluence or #cltinf with questions prior to the event and during the evening.

The discussion will begin promptly at 6pm and will be approximately 1 hour in duration.

We’ll also have a delicious Sausage Sizzle BBQ on our back deck with cool refreshments from cold beer to imported wine

Looking forward to hearing this great panel of leaders and we hope that you’ll be able to join us on Twitter and in SoMa… and don’t forget to checkin when you arrive!

Also, check out the ReSearch.ly stream to post a question or search for conversations on the collective intelligence.