How to Update your dotKred Page Background

December 14, 2015

Your Influencer Address is the face of your Online Identity. Optimize your page with a great Image and boost your chances of Shareability. More tips and tricks on how to increase your Influence Online Visit your dotKred page (ex: Katie.Kred) DO NOT visit and attempt to login on Claim.Kred as you’ve already claimed Click the Menu Icon in the upper right-hand corner […]

Learn more about Jason and view his Social Handles at JasonFalls.Kred

Influencer of the Month: Jason Falls

November 9, 2015

Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry, with over 97,000 followers on twitter. He leads strategy for Elasticity, an innovative digital agency that helps brands excel and adjust in an ever-changing marketing landscape. Noted as a top influencer in the marketing space by […]

Inbound 2015

Best of HubSpot INBOUND15

September 13, 2015

  I spent 4 days in Boston last week at HubSpot INBOUND15 with PeopleBrowsr Team buddy Cameron Bale. This post was inspired by Julie Hogan, HubSpot’s VP Global Customer Success.   Headline News   Inbound Marketing Automation is hot emerging tech and HubSpot are leading with attitude, commitment, great UI, support and an integrated end to end […]

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Kred Media Release

September 11, 2015

MEDIA RELEASE   PeopleBrowsr releases the Kred Platform   Domain Identity, Influencer Network and Gamification   San Francisco Following over two years of development, PeopleBrowsr Inc. has released a significant upgrade to Kred. In Feb 2012, PeopleBrowsr lodged an application with the Internet Corporation for Assigned Names and Numbers (ICANN) to obtain the Top Level […]

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Infographic: Klout VS. Kred

July 30, 2015

This article was originally posted by Social Media Delivered Kred goes head to head in the ring with Klout for a dose of healthy competition. Who comes out on top? That’s your call.      


Measure your Social Media Infleunce

June 30, 2015

This following article was originally posted on Global Social Media Coaching by Keith Listen to ‘Crack the Twitter Code’ Part 8 about the power of Kred and how you can manage your Twitter contacts. Social media is all about creating engagement. My biggest Twitter tip for newbies is this: Don’t get obsessed with how many followers […]


How We Calculate Kred Influence

January 30, 2015

One of our goals with Kred is to always be transparent. A great place to start is assuring that everyone can understand their score, how it got to be what it is, and what actions will increase it. In this post, we’ll reveal how actions produce Influence Points and how those points are assembled to […]

Kred Preview – Thoughts from UK Influencers

September 27, 2011

by Andrew Grill, CEO, PeopleBrowsr UK

Last Thursday PeopleBrowsr held a special preview of Kred in London ahead of its official launch later this week. It was literally ‘standing room only’ in the hall where people gathered to hear PeopleBrowsr CEO Jodee Rich (@wingdude) explain the thinking behind Kred.

We managed to assemble one of the toughest crowds Jodee has faced to date. The audience, which was comprised of roughly 30% from agencies, 30% from brands and the balance from key marketing influencers, led us through an incredibly insightful Q&A session that really demonstrated the calibre of the group.

Many of these influencers admitted they were skeptical of the methodology behind the existing online influence measurement tools, so their questions were not only well thought out, but came with a tone that was “So you really think you can nail influence measurement,do you…?”

We were also fortunate to have some of the UK’s most prolific live tweeters in @documentally, @loudmouthman and @lesanto using the #kred hashtag in real time. As Jodee explained the thinking behind Kred, their real time reflections started appearing in my timeline.

Matt Morrison (@mediaczar) from Starcom MediaVest, someone who really gets the power of data from social networks, gave us high praise:

Fascinating and deeply sound presentation from @wingdude at @peoplebrowsr
prelaunch event for #Kred. Thx @AndrewGrill

Jodee went into the detail of the thought behind Kred, leading to @Raxlakhani tweeting:

@wingdude just blew my mind #pbuk

Adam Tinworth (@adders) added:

Seconded. It looks potentially more interesting than others of its ilk.

@Laura_netts was impressed by the deep amount of research and thought that had been put into the product:

agreed! #kred is demonstrating far more understanding. This is so well-researched,
massively impressed.

One person watching the #kred stream at the same time as the Facebook #f8 conference remarked

Why all the hoohaa of #f8 is happening you’re missing something more interesting – #kred

Indeed, discussions have confirmed that even Robert Scoble (@Scobleizer) was watching the #kred discussion and wants to know more.

Nik Butler (@loudmouthman) asked some very important questions around privacy:

#pbuk #kred so will our kred profile and score be public ; will we be able to hide it?

PeopleBrowsr takes privacy seriously. As a direct result of Nik’s question, we will be implementing a multi-level privacy framework which will allow for complete openness or privacy with graduated steps in between.

Some of the other intelligent questions from the group covered our 1,000 day archive of 55 Billion tweets being used to calculate Kred scores, the availability of a Kred API, the commercial terms for access to the Datamine, and what other networks (online and offline) would be added to Kred over time. Jodee also took questions from the floor about bots, gaming the system, the deep history of the PeopleBrowsr archive.

The most often asked and tweeted question, however: “When can I have access to Kred?”

Following the interactive session, everyone retired to the lobby where a very lively discussion about Kred, influence and social media in general was held with the last guests leaving tjust before 11pm – always a good sign that there was real substance to discuss.  We were thrilled to have such strong representation from companies like Deloitte, HSBC, Intercontinental Hotels Group, Econsultancy and Reed Business Information, as well as leading agencies MediaCom, Razorfish, LBi, Diffusion PR, VCCP, G2 and Carat.

I will let Gabrielle Laine-Peters (@GabrielleNYC) have the last word (tweet) on the subject – simply:

#Kred – the only fully transparent influencer score dynamic & live #pbuk