PeopleBrowsr Launches Scoop.ly, an Online Media Resource for Unbiased Social Media Data
Human-powered, Scoop.ly provides real-time social media data and
analytics, including support for custom data requests.
August 25, 2010 – Looking to augment your mobile broadband story with data on specific demographics and time spent on Facebook? Writing a post about the impact of Twitter in Latin America? With the launch of Scoop.ly, PeopleBrowsr, who has a unique 3-year database of social media content, helps media professionals source credible, real-time statistics on practically any social media topic.
Social media trends, sentiments, and usage patterns are changing on a virtually daily basis. It’s not always easy for journalists to keep up with the latest facts and figures when researching for a story, or be sure the data they found on the web is accurate and current. With Scoop.ly, media professionals can get the statistics they need to highlight a point or backup a quote, without having to wade through questionable data sources.
Here’s how it works. Journalists and bloggers simply visit Scoop.ly and submit a quick online request form outlining their story topic and deadline. The PeopleBrowsr team then produces a custom social media report tailored to that particular topic by filtering through a collective stream of consciousness filled with social media data from all networks. This stream of consciousness has been growing rapidly since the widespread adoption of social media use and has steadily flowing information on brands, current events and hot topics ready to be analyzed and shared.
Scoop.ly offers prompt turnaround times to help media professionals meet the tight deadlines of the industry. As a result, journalists and bloggers are able to add authority and insight to their articles by sourcing the most current data by one of the largest archives of social media conversations available.
Scoop.ly is an independent global analytics source that provides unbiased social media reports. Data is sourced by the PeopleBrowsr team, ensuring it’s as current as possible and relevant to the requested topic. PeopleBrowsr has run over 100 successful social media campaign and data projects in the US and UK for customers like Sony Pictures, eBay, Comcast Entertainment and Toyota.
Journalists and bloggers can start using the service today by visiting www.scoop.ly.
About PeopleBrowsr
PeopleBrowsr is a Social Search engine and a Conversation Mine that looks into the heart of digital conversations and engages across multiple networks simultaneously.
Equaling about 65 million tweets a day, PeopleBrowsr has full access to the Twitter Firehose, so not one conversation is overlooked. We are an intelligent data service
provider to the enterprise. We are a powerful social network tool for individual users. To learn more, visit About PeopleBrowsr. To learn more on PeopleBrowsr’s thoughts on the collective stream of consciousness, see this presentation.
Media Contact:
Allison Bethurem
FutureWorks
(510) 508-4034
allisonb@future-works.com
Brain Solis report: Public is better than Private
PeopleBrowsr social media expert Brian Solis has just put together a report titled: Facebook and the New Age of Privacy. It’s clear the media has been beating its collective drum over the whole issue of privacy on Facebook; who could forget the Beacon class action suit? And, the 100-million strong community of Twitter users are even more concerned with how Facebook has handled its privacy regulations over the years. However, more important to the conversation is the response from Twitter users, advocating for the openness of publishing, which will strengthen and evolve the social media landscape. The report makes it clear that privacy enforced on social media networks, such as Facebook, will not add to the collective consciousness and the value of human connection, it will in fact hold it back.
True, we are probably the last generation to know what privacy really means, yet the future of social interaction and evolution relies on public openness and the freedom to publish.
As the more progressive of the social sites, Twitter conversations take place in a very public and vi-sable forum dragging other more privacy-driven dinosaurs out of the social media cave and into a new era of social awareness.
For full report visit: http://www.scribd.com/doc/36603489/Facebook-and-the-New-Age-of-Privacy
For real-time discussions on privacy visit: http://privacyreport.analytic.ly
Twitter Watch: JetBlue Brand Experiences Clear Cyber Skies After Air Rage Incident
PeopleBrowsr recently lent a hand to PR News, when the publisher asked the team to help them find out what the general attitude of Twitter users was towards JetBlue, after the incident involving flight attendant Steven Slater.
The 38-year-old flight attendant, who allegedly cursed out an entire aircraft, grabbed a beer and then exited the plane by deploying the emergency slide.
It turned out that after reviewing about 18,000 tweets worldwide, the data was neutral and even somewhat positive, in the days after news broke of the event.
PeopleBrowsr also confirmed that the Twitter chatter was also cacophonous last week on PR News online, when the company launched a poll asking punters what effect the Slater news may have on the JetBlue brand. More than 1,700 people responded to the poll (check out www.prnewsonline.com to see the poll results and hundreds of comments).
Influence is Bliss: The Gender Divide of Influence on Twitter
Influence is a controversial topic and its measurement and definition are increasingly scrutinized as social media democratizes one’s ability to earn stature and prominence in new online societies. There’s a clear delineation between influence and popularity and it’s important to understand that in social networks, influence is not derived by the quantity of followers, friends, clicks, or “likes.” Nor is it discernible by the frequency of which one participates in their respective communities. While these serve as indicators of influence, they are not necessarily constant factors in its quantification.
Merriam-Webster defines influence as the act or power of producing an effect without apparent exertion of force or direct exercise of command.
Exploring alternative sources, influence is described as the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.
Influence vs. Influencer
In social networks, influence is naturally tied to individuals, where the extent, level, and effect of leverage or authority coalesces and contributes to a stature of varying degrees. Eventually, individuals who possess a propensity to cause a discernible effect earn a designation of influencer. When the funnel focuses on subject matter and themes, influencers are then further divided and ranked accordingly. Whether we agree or disagree on the idea of establishing a digital hierarchy, many social services are already verticalizing the horizontal nature of peer-to-peer networks. Klout, Edelmen’s TweetLevel, and PeerIndex, for instance, introduce a level of prominence into online connections measured by complex human algorithms.
Over the years, I’ve explored the roles of influencers in social networks and as a result, I’ve refined the definition as simply the ability to cause measurable actions and outcomes. Intentional influence then assumes that certain actions are therefore definable and as a result, desired activity and results are now designed into strategies. The execution of these plans is then dependent on the reach and conviction of the influential voices to which they’re aligned.
The Gender Divide in Social Networks
Late last year, I analyzed the demographic composition of many social networks and among other findings, it was clear that women represented the greatest majority of users. Dave McCandless visualized discovery in this wonderful infographic…
In April of this year, Nielsen released data that reinforced the role women play in social networking. As in social networking on the Web, women also ruled social networking in the mobile landscape.
Women on the Web: How Women are Shaping the Internet
10 years ago comScore reported that the number of women on the Web in the U.S. had surpassed the number of men. In 2010 comScore still finds that women are the digital mainstream and social networking is central to their online experience. In celebration of the 2010 Blogher Conference, comScore released a new report, “Social Networking Sites Reach a Higher Percentage of Women than Men Worldwide.”
If e-commerce is a form of influence, women dominate. In fact, the report shows that women shop more online and in aggregate, they drive a disproportionate amount of online spending, representing 58% of all online spending. Accordingly, women also spend more time in social networks than men at an average of 5.5 hours per month compared to 3.9.
According to the comScore report, women spent an average of 16.3% of their online time on social networks. In comparison, men dedicated roughly 11.7%.
The trend of women powering “the conversation” in social networks is indeed global across the board.
The Gender Divide: Influence on Twitter
The theme of women dominating popular social networks was recently validated by comScore’s research. In addition to other leading social networks, the study found that women represent the majority of Twitter’s population. And since Twitter is, for the time being, one of the only social networks where the data to measure social stature and influence is readily accessible, I partnered with Klout and PeopleBrowsr to analyze the balance of influence by gender.
As social networking continues to transform how both men and women communicate and connect, individuals gain varying levels of prominence with every interaction. Working with Klout and PeopleBrowsr, we analyzed the top 50,000 most influential people on Twitter to capture a snapshot of influence. The results practically matched the global Internet population as measured by comScore.
Twitter Influence Composition:
Males = 52%
Females = 48%
Global Internet Population, 18 + (Comscore)
Male = 54.3%
Females = 45.7%
Of these top tier influencers, females earned a spot above the median with an average score of 54 out of 100.
The average Klout score for males was two points higher at 56.
We then sampled 100,000 random Twitter users to measure the average level of influence for the general Twitter population. Upon sorting by gender, we discovered that the majority of the group was comprised by women, 54% vs. 46%. Of the random sample, the average Klout Scores weighed in favor of women, 34 compared to 31 for men
While women represent a greater portion of the overall Twitter population, men edged slightly ahead in terms of Twitter’s top influencers. Yet that power balance shifts when looking at influence across the entire Twitterverse as women hold a higher level of influence within the general Twitter population.
As Twitter is young, the balance of influence is evolutionary. With the introduction of its new human algorithm Twitter is encouraging its denizens to expand their social networks based on context over contacts. Over time, these new connections will affect how we as individuals contribute to our level of influence and ultimately the stature we merit within our relative social graphs and communities of interest (aka nicheworks.) Influence is something that’s both earned and cultivated and is yours to shape.
About Klout Scores
The overall Klout score ranges from 0 to 100. Klout’s algorithm involves three stages of semantic calculation. The first, described as “True Reach,” measures influence between each and every relationship, evaluating the engaged audience versus total audience. The secondary metric known as “Amplification Probability,” documents the likelihood of a specific tweet spreading beyond the primary network through retweets as well as generating a response from the immediate audience. Finally, Klout factors the “Network Value,” which measures the influence of those individuals who follow the original user and their propensity for sharing their content, which contributes to overall authority.
Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Facebook
Please consider reading, Engage!: It will help you find answers to your questions…
Image Credit: ShutterStock
PeopleBrowsr signs Firehose agreement with Twitter
Hey Everyone!
We’re happy to announce that we have agreed to license the Twitter Firehose.
We are very proud of the strategic relationship that we have with Twitter; we have been working with the Twitter API since 2007.
The power behind PeopleBrowsr is our deep historical data warehouse that has stored and indexed every single tweet in the PeopleBrowsr servers. This data is ready to be searched and organized into “buckets” of conversations held about brands, events, hot and trending topics, top news, demographics, psychographic groups and more.
We are able to leverage deep connections between users and topics, connect and engage and activate online communities, offer deep insights into the peer-to-peer relationships of global networks, and run hyper-targeted Twitter campaigns for brand managers and marquee customers.
PeopleBrowsr can analyze sentiment using a unique human-powered platform on high volume and high velocity streams, and can create all the great B2B applications and services that you enjoy daily, such as Analytic.ly, Dash.ly, and T2.ly.
We’re delighted to now move forward and to see our relationship with Twitter grow stronger. We have believed in Twitter’s capacity for a very long time and expect it will continue to evolve as the most open and revolutionary information network. @biz, @ev and all the Twitter team are truly changing the world and we’re delighted to contribute to those efforts.
Twitter has created a new paradigm for sharing information and has allowed its ecosystem to add value with the conversation stream.
The continual growth of Twitter, and its dynamic impact on the world, is now a key factor for third party developers who want to innovate and provide value to the ecosystem. This is an absolute win-win situation and PeopleBrowsr wants to be on board with Twitter for this new exciting era.
Thank you Twitter for offering us the privilege of being your biggest fan and supporter.
An Election Revolution
Tracking voting intentions in real time has now been made possible for politicians and the general public with PeopleBrowsr’s new web app Election.ly.
It’s about time we had another way of watching ‘worms’ and polls when we want to know the sentiment of a country in the lead up to and during a Federal election.
Converting Twitter conversations into real-time data means that candidates will no longer have to wait for long and drawn out polling to be complete before they have an idea of which ways voters are swinging; knowing if their policy is going to get the winning vote and how the electorate is responding to their campaigns in general.
Making use of PeopleBrowsr’s access to the Twitter Full Firehose,Election.ly can show voters sentiment across political areas such as preferred Prime Minister, preferred Party and policy debate.
So, how does it work? Election.ly analyses each tweet for positive and negative keywords and can even detect sarcasm — in what may seem like a positive tweet, but actually isn’t. The number of “for” and “against” tweets creates a score which is graphically shown on a series of dials.
But Election.ly isn’t just for candidates, it has been created with the needs of the electorate in mind. Anyone can view the site and instantly see the sentiment for a particular leader, party or policy. Election.ly utilises the geo-tagging meta data within each tweet.
Being fully interactive, users can click to see the latest tweets from leaders and from each major party and cast their ‘social vote’ for their preferred leader and party by sending a tweet without having to leave the site.
The policy debate section graphically shows which issues are currently trending within the electorate using a ‘tag cloud’. Any issues within the cloud can then be clicked on for a full Twitter stream of the latest thoughts about that topic. Users can add their thoughts by tweeting from within the site.
Election.ly will become the first go to place for pundits, politicians and the general population when they want to know the sentiment of the country.
Twitter Report: sentiment towards BP and Obama
If you need proof on how pervasive social networking is becoming to society than look no further than Twitter users’ attitudes towards the BP oil disaster and the effect it is having on the Obama administration.
Aware of this, PeopleBrowsr chief data analyst Brian Solis put together a report on the evolving state of public sentiment towards BP and Obama. The goal of his report was to put the spotlight on views and opinions as they evolved over a three-month period on Twitter, starting in March and ending in June 2010. At the same time, Brian set out to show perception vs. actuality by separating the developing attitudes on the state of Obama and BP over these same months. And this is where it gets interesting. When comparing the data, starting with positive sentiment, the nosedive for both is big.
Before the oil spill, BP sat at its apex of positive sentiment and as news of the April 2010 disaster and failed attempts to fix it spread around the globe, sentiment dropped 61.5 per cent over the three-month period. Proving that everything is eerily aligned; Obama also fell by almost the same percentage (63.3 pc) from its high in March to a three month low. This shows that from a public perception standpoint, pro-active leadership and resolution are critical.
In Brian’s report, he viewed all conversations related to the White House and Obama as a whole, and not isolated by the oil spill only. The sentiment data is also the result of human sorted tweets that were randomly sampled over time.
View the full report here View BP mentions on the PeopleBrowsr Events page
PeopleBrowsr appoints senior staff member
Business development manager Lachlan Maxwell has joined PeopleBrowsr with the aim to further expand the company’s product reach and profit revenues in the Asia-Pacific region.
Maxwell will work closely with the Sydney-based PeopleBrowsr team; product manager Priscilla Scala and chief web strategist Brian Solis, along with business development managers Becky Wang in Los Angeles and Chris Flatley in New York.
With over 13-years-combined industry experience in new digital media and telecommunications, Maxwell’s previous two roles included managing large teams as a business development manager for LG Corp, outsourcing services to the Philippines, and as national sales manager of business directory TrueLocal.
PeopleBrowsr CEO and founder Jodee Rich said Maxwell’s appointment was “a very exciting addition to the PeopleBrowsr team”.
“Lachlan brings a wealth of knowledge to the company, with his focus on client service and digital growth he ensures all business opportunities are explored,” says Rich.
Commenting on his appointment, Maxwell said: “Over the past couple of years I’ve noticed that all the enterprises I’ve been speaking with recognise the value of social media for their business.”
“Forming strategic partnerships with agencies is one way to get access to end customers looking to leverage the type of technology and services that PeopleBrowsr offers, but we will also be talking direct to enterprises,” says Maxwell.
“Every brand should certainly have this kind of analytics behind it, so marketing managers can understand what’s being said about their brands online and in real-time.”
Maxwell believes that the PeopleBrowsr model is uniquely placed. “There are competitors out there that can do portions of what we do, but PeopleBrowsr is clearly the only one that can go end-to-end; from analysis to data mining through to consulting and to actually completing social media campaigns.”
Newport Capital Presentation
At a breakfast held at the Marriott Hotel in Sydney, Jodee Rich shares his insights on leveraging social media networking as a part of brand marketing.
Jodee speaks about the evolution of communication; from the jungle, to spoken language, to written language and to today’s social media cloud of rich data.
Explaining how technology has helped us share information and how we can now make this data persistent, Jodee says that we are now able to store a lot of data — creating a real-time historical record.
Only a few years ago social networking was considered vanity-based but now its a fundamental way to communicate. Twitter is changing the world because it’s open and it spreads information fast, encouraging other social networks to come out of the cave.
Jodee believes that brands don’t have a choice: they have to listen because people are talking about them on social networks. If brands are not engaging with these conversations there is a real risk they will lose out.
PeopleBrowsr offers and effective solution to tap into social media with its analytics, data mining services and positive/negative human-powered sentiment reports. It is also the first developer to get the full Twitter Data Feed.
PeopleBrowsr’s advantage is the deeper insight it can access into peer-to-peer community relatedness of global networks; mutual friends connections, community relatedness around links, retweets, “likes”, Twitpics and keywords. With the ability to search back over a 360-day period, the custom analytics platform gathers rich metadata from Twitter, Facebook, MySpace, blogs and more. Brand managers can create more targeted marketing strategies and campaigns to engage deeper with online communities.
PeopleBrowsr at Gravity Summit 2010
PeopleBrowsr will present at Gravity Summit in Los Angeles today.