By Jen Charlton, August 26, 2011
SXSW PanelPicker is here! We’re amazing by the positive response we’ve had for our Panel on Collective Influence, with over 30 comments of support:
“I would love for this to be something I can attend next year!” - Jennifer LaBaron
We’re predicting next year’s hot topic will be Social Media Influencers. Brand marketers are increasingly invested in finding and engaging with Influencers across social networks. Throughout the industry, we hear people asking: How do we identify these social media Influencers and how can we measure their Influence? Will new metrics for engagement replace traditional market research?
To answer these questions and more, we are proposing a SXSW panel on the Future of Collective Influence…. and we’re hoping your vote will help us make it happen.
Our Panel is inspired by a thought leader event on collective influence we hosted at PeopleBrowsr Labs earlier this year. The overwhelmingly positive reaction leads us to believe this topic is worthy of discussion at SXSW.
Featuring Porter Gale (VP Marketing, Virgin America), Jeffrey Hayzlett (former CMO, Kodak) and PeopleBrowsr CEO Jodee Rich, the session will focus on how small communities of influentials drive global trends and conversation. Additional questions we’ll address include: Can advances in data mining intelligently filter the collective memory into a collective intelligence? Will Social and new media metrics replace traditional market research? How can marketers activate collective influence to build their brands?
If you agree that this will be a valuable session, we would love to have your vote in SXSW’s PanelPicker process.
Please take a moment to vote today at http://bit.ly/PBsxsw.
The competition this year is fiercer than ever with over 4,500 submissions, twice as many as in 2011! SXSW is a community-driven event and you can get involved by voting in the Panel Picker. In fact, public votes comprise 30% of the decision for choosing panels.
Last year SXSW was a huge success, and if you haven’t seen it yet, check out our report on the SXSW Top Champions. We’re looking forward to the community conversation in 2012!