Business development manager Lachlan Maxwell has joined PeopleBrowsr with the aim to further expand the company’s product reach and profit revenues in the Asia-Pacific region.
Maxwell will work closely with the Sydney-based PeopleBrowsr team; product manager Priscilla Scala and chief web strategist Brian Solis, along with business development managers Becky Wang in Los Angeles and Chris Flatley in New York.
With over 13-years-combined industry experience in new digital media and telecommunications, Maxwell’s previous two roles included managing large teams as a business development manager for LG Corp, outsourcing services to the Philippines, and as national sales manager of business directory TrueLocal.
PeopleBrowsr CEO and founder Jodee Rich said Maxwell’s appointment was “a very exciting addition to the PeopleBrowsr team”.
“Lachlan brings a wealth of knowledge to the company, with his focus on client service and digital growth he ensures all business opportunities are explored,” says Rich.
Commenting on his appointment, Maxwell said: “Over the past couple of years I’ve noticed that all the enterprises I’ve been speaking with recognise the value of social media for their business.”
“Forming strategic partnerships with agencies is one way to get access to end customers looking to leverage the type of technology and services that PeopleBrowsr offers, but we will also be talking direct to enterprises,” says Maxwell.
“Every brand should certainly have this kind of analytics behind it, so marketing managers can understand what’s being said about their brands online and in real-time.”
Maxwell believes that the PeopleBrowsr model is uniquely placed. “There are competitors out there that can do portions of what we do, but PeopleBrowsr is clearly the only one that can go end-to-end; from analysis to data mining through to consulting and to actually completing social media campaigns.”