10 Social Media Predictions for 2015 from 10 Social Media CEOs



I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal.

With the year coming to a close, it’s time to look ahead into what awaits us in 2015 and how we can spend the rest of the year better preparing for it.

Rather than just include my own predictions, as Community Manager for the CEO Registry’s SocialMedia.CEO community of social business leaders, I decided to reach out to the social media CEOs and see what their vision holds for all of us.

Without further adieu, here are 10 social media predictions for 2015 from 10 social media CEOs:
DaveKerpen.CEO, Likeable Media :

In 2015, social media will get increasingly mobile, with more apps for businesses and consumers to use. LinkedIn will emerge as the most important social network for B2B and Instagram will emerge as the most important social network for B2C.




RyanHolmes.CEO, Hootsuite (note: Ryan’s prediction is from 2014 but it has yet to eventuate!) :

“Hey, what’d you score on your Twitter exam?” In 2014, schools will recognize social media as an asset, rather than liability.




LeannaJCarey.CEO, TheHealthMaven Group :

Social media users will use more Visual Content to reach their tribes – it’s proven that the more visual communication is, the more it is remembered; it makes a greater impact … & more smiles.




KamiHuyse.CEO, Zoetica Media :

If you don’t have a strategy to make your business mobile-friendly, you are already behind the curve. This is the year to invest in mobile technology and to make sure that your customers and clients can find and connect with you on any device, anywhere. Also, make sure your content is shareable on both mobile and the web by adding share buttons in the content. People expect to be able to find and share information on the go. Give them what they expect.




MitchellLevy.CEO, THiNKaha (you can find all 10 of Mitchell’s predictions here) :

The recognition that the new attention span is 7 seconds and having 80% of the content you share come from others will help you capture it.




DannahLewis.CEO, Delicious LifeStyled :

[2015 will be about] finding ways to create more with less. People are inundated with long, drawn out emails, newsletters, sales pitches, and business postings coming at them 24/7. Instead of adding to the deluge of posts, be willing to ask more questions about who, what, where and when to connect and engage with your audience, clients, and fans. This is about going beyond the metrics and using strategic awareness and being willing to ask questions of and have gratitude for your business. What are you aware of with your clients spoken or unspoken that you can tap into? What talents, capacities, and gifts of your brand can be the invitation to not the push or demand from people?




RussTurner.CEO, Make a Difference Consulting :

I see an increase in CEO’s taking the social media bull by the horns and leading from the front to be the face of their organizations. Why? Because the realization of “People Follow People” more than they do companies or logos is finally setting in.




FrankFeather.CEO, StratEDGY :

I believe we are starting to see the segmentation, fragmentation, and demassification of social media. The major platforms are generic “mass” social media. I believe they must demassify to survive and prosper, as did print media before. If the giants do not segment their user market (and not just through big data analysis) into special interest groups, then I don’t think they can attract advertisers and survive. Facebook is particularly vulnerable. But I don’t see Ello or Tsu, for example, as the answer, as they are just more of the same. Users create their own communities of interest, through their own personal networking, despite the failure of the platforms to provide or facilitate that. The most effective is LinkedIn with its Group feature. I don’t believe that Facebook or Twitter can duplicate that kind of segmentation without breaking themselves apart. Disenchanted users (and advertisers) will drive this change. So organizations need to be aware of this state of flux and be ready to reposition themselves with whatever new media emerge. I think this pattern will become evident during 2015. Indeed, if a no-brainer platform came along tomorrow, the likes of Facebook could implode within a matter of a few weeks. Disenchanted users would simply abandon them.




MichaelQTodd.CEO, Abundance Marketing :

People who make things will become increasingly influential. The geek is the new cool. It used to be that content creators were “influential.” Look at Mark Zuckerburg in China recently with hundreds of millions hanging on his every word. Already I am seeing it on Facebook and Google+ where people are gravitating to the posts of tech entrepreneurs and rightly so.

To future proof their businesses in 2015 companies will need to get their staff and customers evangelizing them more on social and incentivize them for doing so.




NealSchaffer.CEO, Maximize Your Social :

Social business will become more mainstream in 2015 through the efforts of marketers to promote Social Selling as well as Employee Advocacy programs to their sales and business development team as well as entire base of employees. The problem is that no one wants to be sold to in social media, especially coming from their friends, so businesses instead should be treading very carefully and seeing these still new programs less as social media sales and marketing opportunities and more as a starting point in creating an inclusive social business strategy and an improved internal culture that will future proof business results for many years to come.

On the other hand, as the use of social media permeates the professional demographic, 2015 should be the year where CEOs start to take social media much more seriously. As more professionals and CEOs use social media for more business objectives, personal branding will become all the more important – and this will influence everyone into possessing their own domain identity on the Internet. Social networks like LinkedIn, Twitter, and Facebook will be as strong as ever, but I see a growing number of professionals joining vertical social networks like SocialMedia.CEO to complement their social media presence and solidify their online branding.




As you can see, there were many common threads amongst the predictions which included content, visual, advocacy, future proof, and mobile.

Which of these quotes resonated most with you? Do you see social media moving in a different direction than these social media predictions for 2015? Please chime in!


Engage with and endorse your favorite social media CEOs here:

Click here to view the Social Media CEO Leaderboard



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JodeeRich.CEO is now live!

After waiting for 4 years… JodeeRich.CEO is now live and part of the new Internet!

Visit JodeeRich.CEO

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ColinCampbell.CEO – Uniting the world Club by Club

Colin Campbell has been an internet pioneer since 1993

Our team recently met with the folks at dotClub, who leads the new Top Level Domain Revolution – in my view, it is by far the most successful.

Eat.Club was recently sold for $20,000!
I expect over the next 3 years, there will be over 1 million Clubs signed up to dotClub.

Colin recently joined the CEO Registry and the Florida.CEO Community

Colin’s Identity page details his considerable achievements. 


Colin’s work on .Club has seen the growth of a new Top Level Domain that features collaboration.

The .Club TLD is becoming a “community of communities”, with broad application, from Soccer.Club, to the SFEntrepreneurs.Club.



To learn more about .Club, visit ColinCampbell.CEO and watch his video. You can register a Club Domain at MyDomains.Club

I have also tweeted and posted about Colin’s success on Linkedin.

*If you are a CEO Registry Member involved in something inspiring let us know and we will share your good work with the global CEO network.

And finally, if you are not already a member of the CEO Registry – you can Sign Up here

- Jodee Rich 

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CEO Registry – Kickstarter Member Feature: MarkDwight.CEO

Over the last few months we have welcomed a large number of high achieving CEOs to the CEO Registry.

From time to time we plan to share their successes and very cool stories.

Mark Dwight is our first, and most recent SanFrancisco.CEO Member.

Mark has just launched a Kickstarter campaign. It is in an early stage and has already exceeded targets, rapidly moving into the “Popular” Category.


Mark’s Kickstarter project is an Amazing Backpack, made of an advanced fiber that reflects light like a mirror.

Most recently, the Amazing Reflective Backpack got the nod from CoolHunting.com being mentioned in their latest “Link About It” weekly round-up of cool stuff on the web.

I have been riding a bicycle to school and work for over 40 years.

I bought myself one of his backpacks last weekend!



Most of you have probably heard of the incredible success of “the Coolest Cooler” – raising over $13m on Kickstarter last month!

The secret to a popular Kickstarter is awesome product and a great video.

Mark inspired us to add a new feature to the CEO Registry Identity page that auto-plays his Kickstarter video. You can see it on his CEO page MarkDwight.CEO

I hope you all like it, and join me in supporting a fellow CEO Registry member. I have tweeted and posted on LinkedIn.

*If you are a CEO Registry Member involved in something inspiring let us know and we will share your good work with the global CEO network.

And finally, if you are not already a member of the CEO Registry – you can Sign up here

Jodee Rich

Join the CEO Registry >

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Top 75 CEO London Influencer Summit

PeopleBrowsr is hosting London’s top CEO & Influencers on June 26.

Join us for canapes and drinks at this high-level networking Summit as we present the new www.London.CEO Community.

The dotCEO Top Level Domain namespace went live on 28 March. Since then over 1,200 of the world’s most influential CEOs have joined the dotCEO domain revolution – including 40 of the Fortune 500.

Influential CEOs from London’s most influential companies will be attending.

This exclusive event will be held at London’s prestigious Charlotte Street Hotel (15 – 17 Charlotte St) on Thursday, 26 June 2014, 6pm – 7pm.

Register your tickets below. Seats are strictly limited.

PeopleBrowsr and dotCEO TLD






London.CEO Community Page


charlottestreetmap570px (1)

Directional Map of Charlotte St Hotel

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Top 15 Influential New Yorkers on dotCEO

When these CEOs tweet, the world pays attention.

The 15 influential New Yorkers profiled in our infographic lead the way on Social Media.



These business leaders are just a few of the CEO superstars who form the New York Community on dotCEO.

You can view the complete list here: www.NewYork.CEO

If you would like to join this influential community, we invite you to register your dotCEO Domain and Identity.

All members of the New York Community are profiled on the website.

To add yourself, when asked “Which dotCEO Community you would like to join?” on sign-up, simply select the NewYork.CEO option.

Join the NewYork.CEO Community >


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Top 19 Social Business Leaders with new dotCEO Domains

When these CEOs tweet, the world pays attention.

The 19 influential CEOs profiled in our infographic lead the way on Social Media.

The 19 CEOs in this infographic lead the way on Social Media

The 19 CEOs in this infographic lead the way on Social Media


You can view the complete list here: www.SocialMedia.CEO

If you would like to join this influential community, we invite you to register your dotCEO Domain and Identity.

All members of the Social Media Community are profiled on the website.

To add yourself, when asked “Which dotCEO Community you would like to join?” on sign-up, simply select the SocialMedia.CEO option.

Join the SocialMedia.CEO Community >

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dotCEO… The first 30 days – Marketing Bulletin 3

Preview Marketing Bulletin 3 below or Download the PDF

Download the PDF

Download the PDF Download the PDF

Download the PDF

Download the PDF

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New dotCEO Top Level Domain enters General Availability


dotCEO Domains General Availability Announced

The New Internet for Leaders


San Francisco – Friday 28 March, 2014 – PeopleBrowsr, owner of the registry operator for new Top Level Domain dotCEO, has announced General Availability. dotCEO domain addresses and identities will be available for purchase at Noon (ET) on Friday, March 28 2014.

dotCEO (www.home.CEO) is positioned as the only TLD to convey authority and power. Over the last few weeks 100 of the Fortune 500 registered their dotCEO domains. 3,000 individual CEOs are on the wait list. More than 45,000 premium dotCEO domains will be released.

Jodee Rich (www.PeopleBrowsr.CEO), CEO of PeopleBrowsr said, “dotCEO is the powerful new domain Identity that defines your personal brand online. It is an address for leaders and entrepreneurs who want to control their brand and reputation.”

Top influencers across a broad scope of industries have requested their personal dotCEO domain identity. These leading CEOs include:

Hollywood Celebrity CatherineOxenberg.CEO – Former Dynasty actress and CEO of production company Holy Cow

LinkedIn Guru NealSchaffer.CEO – President of Maximize Your Social and featured in Forbes as one of the Top 5 Social Salespeople in the world

Top LinkedIn Influencer NaomiSimson.CEO – Blogger and Founder of online gift experience retailer, RedBalloon

Social Business Influencer AndrewGrill.CEO – Former Kred CEO and Global Partner at IBM Interactive Experience

PR and Marketing Leader Jennie-Marie.CEO – Founder of the first dedicated international marketing consultancy for Top Level Domain registries

Politician ChristineJones.CEO – Candidate for the Governor of Arizona and Former Executive Vice President at GoDaddy

Primetime TV Host JeffreyHayzlett.CEO – International marketing & public relations leader and current CEO of The Hayzlett Group

Domain Investor and Industry Guru MonteCahn.CEO – Co-Founder and President of Right of the Dot, LLC

Radio host DannahLewis.CEO – Speaker on Creation in Action and owner of Delicious LifeStyled

Leading Social Media Influencer BrianSolis.CEO – Founder and Executive Chairman of The Confidante

Agency CEO and Entrepreneur MattSingley.CEO – social media and advertising CEO of Singley + Mackie

Marketing Guru JeremySchoemaker.CEO – Co-founder of AuctionAds Service and Founder of NextPimp.com and ShoeMoney Media

Leading Global Accounting Professional GlendaNixon.CEO – International Chairman and Managing Partner at Accru Felsers

New TLD Guru Ray King Portland.CEO – CEO of new TLD applicant Top Level Designs

dotCEO domains can be purchased through participating registrar partners including Name.comHexonet.net and 101domain.com. (See below for list of other featured registrar partners.)

About PeopleBrowsr

dotCEO TLD is owned by PeopleBrowsr, the registry for dotBest and dotKred. Over the last 5 years, PeopleBrowsr has developed cloud and application based social analytics and social network technology, as well as a social datamine which includes a global database of Social conversations and profiles. The Datamine is one of the largest in the world and contains one trillion conversations and over 500 million social media profiles.

Media inquiries can be directed to JodeeRich@PeopleBrowsr.CEO


  1. dotCEO Identity Deck
  1. What is a TLD Video
  1. What is a TLD Deck
  1. Small Business dotCEO 1 min explainer video


Other Featured Registrar Partners

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dotCEO Marketing Bulletin 2

Preview Marketing Bulletin 3 below or Download the PDF

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