CEOs can apply to join the first social network just for CEOs – dotCEO

By on June 18, 2013 in dotCEO, TLD

If you have been keeping up with the latest developments in the domain world, you will know that ICANN, the The Internet Corporation for Assigned Names and Numbers has started to approve new top level domains (TLDs).

PeopleBrowsr is delighted to announce that we have secured 3 TLDs, dotCEO, dotKred and dotBEST.

The first of our domains, dotCEO has passed the initial evaluation phase and we expect to be able to offer dotCEO registrations later on in the year.

Why did PeopleBrowsr bid for these TLDs?

PeopleBrowsr’s mission is to assemble the collective intelligence provided by social media, make it accessible and easily understood by anyone that wishes to use it, and ultimately revolutionize the way we connect, solve problems and build global communities.

We see the launch of these new TLDs as a perfect opportunity to allow communities to foster online, using social networks.

The CEO community will be able to use the PeopleBrowsr dotCEO domain to  quickly identify to other CEOs that they are part of the same global community, and share connections, ideas and exchange their details in a secure way.

PeopleBrowsr will be carefully vetting dotCEO applications to ensure that only bone-fide CEOs are able to join the network.

What are the benefits of a TLD network like dotCEO?

Many companies have applied for TLDs purely for branding reasons (eg dotJaguar and dotAMEX).

We see a range of applications that can be run on our ownTLDs as well as any other TLDs

1. Email – when we launch our new TLD service, I’m going to start using andrew.grill@ceo as my email address.

It tells the world about my job title, and it also shows that I am a member of the global dotCEO network.

2. Branding.  With our dotBEST TLD, we will be able to offer a compelling web address to a range of companies. Imagine being able to have advice.best or holidays.best to promote your product and service as the best of breed.

3. The most exciting part of our TLD strategy is to marry our own (and other) TLDs to create a dynamic branded social network.

The dotCEO network will be the first in the world to be powered by our SocialOS platform.

What is SocialOS?

Social OS is a next generation Platform as a Service (PaaS), developed under a Darpa funded program. It integrates Social Network capabilities and technologies into their customer databases.  Social OS is a rich set of APIs for Developers to rapidly build Social Network applications, and is a bridge between existing networks.

SocialOS will become the new operating system for social.  Just as a computer or phone operating system is a collection of software that manages computer hardware resources and provides common services for computer programs, SocialOS will provide the ability to bridge existing social networks and power applications running on existing social networks.

I’m a CEO, how can I secure my own dotCEO address?

Simple – just head to dotCEO.peoplebrowsr.com and claim your dotCEO.

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Brands can now build their own Social Network with SocialOS from PeopleBrowsr

By on June 18, 2013 in Announcements, SocialOS

At PeopleBrowsr, we are delighted to announce the launch of a brand new type of social network – one you can build and maintain yourself.

With public platforms such as Twitter, LinkedIn and Facebook, brands and consumers are increasingly being encouraged to use them exclusively to connect and communicate.

Now that these networks have combined memberships in the billions, it is becoming harder to find those in your community that you have the most in common with and connect with.

Brands are naturally investing time and energy into these public platforms, while at the same losing control of their brand, their fans and their community.

David Armano in a post titled Social Business: Where It’s Been & Where It’s Going talked about the evolution of social media into social business.  He also referenced a great graphic (shown below) from a book by Peter Kim and co-author Dion Hinchcliffe titled Social Business by Design which I think sums up nicely where social might go next with social business, and how social is really evolving.

Figure 1.2 from “Social Business By Design”

We think the next phase of social as we move towards social business will allow individuals and brands to create their own networks.

To support this vision, PeopleBrowsr is launching our SocialOS platform to allow brands and communities to bridge existing networks, and develop their own social networks.

SocialOS is a next generation Platform as a Service (PaaS), developed under a Darpa funded program. It integrates Social Network capabilities and technologies alongside existing customer databases, platforms and social networks.  Social OS has a rich set of APIs for Developers to rapidly build Social Network applications.

For marketers, they can now invite customers and fans to join their own branded social networks, with app stores and analytics, while at the same time bridging existing social networks such as Twitter, Facebook and LinkedIn. Influencers of this new social network can be approached in a more personal way with special offers and incentives.

Importantly, Social OS analytics turns chaotic social data from multiple networks into rich and valuable data allowing more compelling offers and campaigns to be developed exclusively for the brand’s network.  We will also be integrating our Kred influence measurement platform deep into SocialOS.

For owner of the new top level domains (TLD) such as dotJaguar and dotAMEX, they now have the ability using SocialOS to provide a compelling and secure social network just for their customers and fans.

For developers, the SocialOS platform will be exposed via APIs, periodic reports and a real-time command centre. Each Instance of Social OS gives Developers the ability to quickly build social networks and applications using APIs defined in our Social OS Guide. Developers can quickly build apps using the agile online toolkit.

What will you be able to develop with SocialOS?

With SocialOS you will be able to link your social interests from Twitter, Facebook, Flickr, LinkedIn, Tumblr and other networks to your Personal Domain as well as:

  • Build your own, branded social network instantly

  • Invite your friends or fans to your own social network

  • Use your favorite apps on your own social network

  • Find out what apps your friends are using

  • Make your own apps

  • Join other vibrant social networks and other SocialOS powered networks from your own network

Importantly, with SocialOS, you can develop your own social network, while staying a member of your favorite public social network.

The TLD Value Aded Services market is a growth opportunity

We will also be working with smart value added services vendors to provide a rich suite of services on top of a SocialOS platform for new TLD applicants.

One such VAS we like a lot is Designs.com from Demand Media.  Recently, thedomains.com reported on how Demand is embedding Designs.com into the purchase process of partnering domain and web hosting providers, enabling consumers to create a high quality web presence specific to their chosen web identity already demonstrated by their favorite TLD such as .DENTIST and .ARCHITECT.

Watch out for the first SocialOS networks to launch in the coming months, including the dotCEO network from PeopleBrowsr.

If you would like an advanced preview of SocialOS, please contact us.

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PeopleBrowsr and Twitter settle Firehose dispute

By on April 25, 2013 in Announcements

PeopleBrowsr is today pleased to announce it has resolved its dispute with Twitter, and that it can have continued Firehose access through the end of the year, after which it will transition to data access from an authorized Twitter Data Reseller.

Almost 2000 Days of Twitter Firehose Data

PeopleBrowsr has been receiving, analyzing and indexing the full Twitter firehose since 2008 becoming the world’s largest Social Media intelligence platform. PeopleBrowsr can have continued Firehose access through the end of the year, after which it will transition to data access from an authorized Twitter Data Reseller.

500M+ Social Profiles

PeopleBrowsr has recently bought Swaylo to combine Facebook and Twitter data and expand Social Intelligence and Kred scoring to 500M+ Social Profiles.

This allows us to provide Brands with the best Social Analytics and individuals with transparent influence scoring and great Brand Rewards

Kred for Brands, Kred for Facebook, Kred Rewards

At PeopleBrowsr we are now 100% focused on Kred Influence and our Social Intelligence Platform which consists of

  1. Kred for Brands

  2. Kred for Facebook

  3. Kred Rewards Campaigns

  4. and a number of exciting innovations that use the power of multiple networks to identify and reward key influencers.

 

Media enquiries: Priscilla Scala, VP Marketing
+1 415-539-7625  priscilla [at] kred [dot] com

 

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PeopleBrowsr v. Twitter: PeopleBrowsr Wins in Federal Court and is Awarded Costs Including Attorney Fees

By on March 6, 2013 in Press

Today, Federal District Court Judge Edward Chen ruled in favor of PeopleBrowsr and returned Peoplebrowsr’s case against Twitter to the San Francisco Superior Court.

PeopleBrowsr wins a TRO compelling Twitter to continue firehose access
In November 2012, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. The court rejected Twitter’s contention that the application was without merit.

Twitter attempts to bring the case to Federal Court
Twitter then attempted to change course to remove the case from San Francisco Superior Court to the Federal Court on the basis that “PeopleBrowsr’s complaint is based on federal antitrust law”, and antitrust cases must be decided in federal court.

“Twitter’s inconsistent representations to the State and Federal Courts reinforce our case. Last week, they said this was a contracts issue. This week, it’s an antitrust issue,” said Rich.

Twitter filed a ‘Notice of Removal’ to Federal Court on the eve of the December 4 discovery hearing, claiming this is a federal antitrust case to determine whether the Federal Court has jurisdiction.

PeopleBrowsr wins against Twitter: Case returns to State Court
The Court agreed with PeopleBrowsr that the complaint relies solely on state law and that it does not have federal jurisdiction over the case.

The Court noted that “The fact that the removal shortly followed the state court’s issuance of a TRO suggests that Twitter’s decision to remove the case was born out of a desire to find a more sympathetic forum.” The court rejected Twitter’s arguments as “novel”: “Twitter’s removal lacked an objectively reasonable basis for seeking removal. It was based on a novel legal theory…”

Costs awarded to PeopleBrowsr
The Court also granted PeopleBrowsr’s request to pay for reasonable costs and expenses, including attorneys fees, incurred as a result of Twitter’s improper removal of this case.

The next step now is discovery, followed by a state court preliminary injunction hearing. In the meantime, PeopleBrowsr’s temporary restraining order against Twitter will remain in place and PeopleBrowsr continues to have full access to the Firehose.

Follow the case on Twitter using hashtag #PBvTw

Media contact

peterferioli@kred.com

 

Court Documents:

Peoplebrowsr v. Twitter: PeopleBrowsr Wins Federal Court Action With Costs

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PEOPLEBROWSR ACQUIRES SWAYLO – Influence Measure, Kred, Now Scores Over 500 Million Profiles

By on February 8, 2013 in Announcements, Facebook, Press, Swaylo

(SAN FRANCISCO, CA) – February 7, 2013 – PeopleBrowsr becomes the strongest influence and social data analytics company with today’s announcement of Swaylo acquisition.

PeopleBrowsr, the leader in social analytics and the creator of the community influence measure Kred, announced the acquisition of Swaylo, the provider of Facebook influence analytics and marketing campaigns. With the addition of Swaylo, PeopleBrowsr becomes the most extensive social analytics datamine and Kred becomes the strongest influence measure.

“We believe that social data should be open, accessible and understandable by anyone who wishes to use it, whether they are marketers or individuals,” said Jodee Rich, CEO of PeopleBrowsr. “The acquisition of Swaylo and its technology reinforces Kred as the deepest, most transparent and most useful measure of influence and outreach for anyone that wants to find influential people on any subject.”

The Swaylo integration establishes Kred on Facebook. Peoplebrowsr is thrilled with this addition to the product suite. ‘Kred for Facebook’ will allow a new generation of users to correlate and understand their influence across social networking sites. Further, this allows Peoplebrowsr the amazing opportunity to help users discover content they will love,” said Andrew Grill, CEO Kred. The Kred for Facebook application, including Kred Rewards, is now powered by Swaylo. SwayloPro, Swaylo’s on-demand analytics on the interests, influence and demographics of fan bases across Facebook Pages will be integrated into Kred’s Kred for Brands offering. Kred for Brands provides brands with on-demand access to influence, interest and demographic analytics on Facebook Page fans, and @name account analytics and self-serve influencer lists for Twitter.

The integration of PeopleBrowsr and Swaylo brings the size of the new Analytics Datamine to more than 400 terabytes, with over half a trillion conversations from Twitter and Facebook, the full Twitter firehose since 2008—1500 days of posts, and over 500 million profiles across Twitter, Facebook, blogs and forums.  PeopleBrowsr continues to add to its Datamine in real time, processing 10,000 posts per second and adding metadata collected from profiles, interests and connections.

“Swaylo’s marketing technologies deliver high-impact results from the influence, interests, activities and relationships they analyze across hundreds of millions Facebook users,” said Sabrina Riddle, Swaylo CEO. “The combination of PeopleBrowsr and Swaylo creates the strongest influence measure for marketers who want to identify, understand and activate everyday influential people within specific communities at scale across Facebook and Twitter and drive ROI for their business.”

Swaylo’s operations and team, including CEO Sabrina Riddle, will join PeopleBrowsr’s headquarters in San Francisco.  “We are tremendously pleased to have Swaylo join our operations. The addition of Sabrina and her team immediately provides us with the operational scale to integrate Swaylo’s technology, evolve Kred and deliver powerful targeted influence marketing solutions under the Kred brand,” said Jodee Rich, CEO, PeopleBrowsr.

About PeopleBrowsr / Kred
PeopleBrowsr is the leader in the social analytics revolution and the creator of the world’s only open, transparent social influence measure, Kred. PeopleBrowsr believes social analytics can accurately depict human behaviors like influence and generosity and that the openness and transparency of social networks will be the catalyst for the next great leap in community and productivity.

Powered by a 400 terabyte datamine of 1,500 days of social media posts, PeopleBrowsr creates end-to-end social media marketing solutions, identifying the most influential people and making them accessible for analysis and engagement. Kred discovers the most influential people by interest-based community and location in real time. The actions that affect Kred scores are fully transparent to the public. Kred Story delivers a rich visual discovery of the most engaging interactions and social content that matters to you. Kred Rewards campaigns on Facebook and Twitter connect influencers with products, services and causes they will love. Kred for Brands provides brands with on-demand access to influence, interest and demographic analytics on Facebook Page fans, and @name account analytics and self-serve influencer lists for Twitter.

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Media Contact
Peter Ferioli
peterferioli@kred.com

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#EscapetoNorthTahoe Weekend Getaway with Top San Francisco Kred Influencers

By on January 11, 2013 in Social Media Command Center

San Francisco’s top social media influencers will be enjoying the fresh powder in North Lake Tahoe this weekend for a getaway vacation.

This special weekend event is hosted by the North Lake Tahoe Visitor’s Bureau. We’re looking forward to a weekend of skiing and snowboarding at Tahoe’s top resorts – from NorthStar to Squaw and every mountain in between. Our influencers will be enjoying après ski and the great new restaurants that are popping up all around the lakeside.

We’ll also be joined by North Lake Tahoe’s digital agency of record, School of Thought.

Tahoe is an amazingly beautiful place – we’re looking forward to posting some photos from our trip and sharing them with the community. We might even share some of our best-kept insider secrets (best coffee in Truckee!).

What’s your favorite spot in Tahoe? Do you have a killer tip we need to know about? I’m going to be live tweeting #EscapetoNorthTahoe all weekend – let us know you’re favorite spots and I’ll check them out.

Stay tuned in to our live feed @Kred for tips on how to win free lift tickets.

You can also follow along with the action all winter @TahoeNorth.

 

Sarah, Kred Director of User Recognition

 

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Twitter Changes Position On Eve of Discovery Battle in Firehose Restraining Order Case with PeopleBrowsr

By on December 4, 2012 in Announcements, business, Events

(San Francisco, CA) – December 4, 2012
On November 28, PeopleBrowsr won a temporary restraining order compelling Twitter to continue providing full Firehose access. PeopleBrowsr was due to file in San Francisco Superior Court today for preliminary discovery with a hearing to take place on Wednesday, December 4.

Twitter filed a ‘Notice of Removal’ to Federal Court on the eve of the December 4 discovery hearing, claiming this is a federal antitrust case and should be decided in Federal Court.

There was to be a hearing over deposing Twitter Co-Founder Evan Williams and the discovery of documents relating to Twitter policy on the Firehose. The companies had agreed that Doug Williams, Twitter’s Head of Business Development; Kelton Lynn, Twitter’s Head of Mobile Business Development; Jodee Rich, Founder and CEO of PeopleBrowsr; and Bob Harris, Professor Emeritus of the UC Berkeley Haas School of Business and a Twitter antitrust expert would be deposed over the coming weeks

Last week, Twitter told the San Francisco Superior Court, “This is Contracts 101. Although PeopleBrowsr attempts to dress up its case as some sort of grand antitrust or interference case, it is not”. Twitter’s new petition is contrary to the company’s previous statement that there “was no merit to PeopleBrowsr’s claim” of unfair competition.  Now, Twitter has removed the case from San Francisco Superior Court to the Federal Court on the basis that “PeopleBrowsr’s complaint and TRO papers reveal that its Section 17200 claim is based on federal antitrust law”, and antitrust cases must be decided in federal court.

“Twitter’s inconsistent representations to the State and Federal Courts reinforce our case. Last week, they said this was a contracts issue. This week, it’s an antitrust issue, ” said Rich.

The issue to be determined is whether the Federal Court has jurisdiction. In the meantime, PeopleBrowsr’s temporary restraining order against Twitter will remain in place and PeopleBrowsr continue to have full access to the Firehose.

 

Media Contact

Sarah Kirsch

Sarah@Kred.com

510 689 1497

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PeopleBrowsr Wins Temporary Restraining Order Compelling Twitter to Provide Firehose Access

By on November 28, 2012 in Announcements, Press, Social Media Command Center

San Francisco, CA (November 28, 2012)

PeopleBrowsr and Twitter appeared in San Francisco Superior Court today. PeopleBrowsr won a restraining order compelling Twitter to provide full Firehose access. The court rejected Twitter’s contention that the application was without merit. A hearing date for a preliminary injunction has been set for January 8th, 2013. “Today’s decision was a good result,” said Jodee Rich, Founder and CEO of PeopleBrowsr.

“We relied on Twitter’s promise of openness when we invested millions of dollars and thousands of hours of development time,” said Rich. “Long term supply is essential as this industry matures. We made this application to ensure full unrestricted access to the Firehose for our Enterprise and Government clients.”

Today’s decision comes after a strong four year relationship between the two companies building Firehose Analytics. PeopleBrowsr develops APIs and social data intelligence on the foundation of Twitter’s public tweet Firehose of more than 400 million tweets per day. “PeopleBrowsr has used the Firehose to build pioneering and broadly adopted products like Kred, the world’s only open, transparent and real time social influence measure,” said Andrew Grill, CEO of Kred.

Twitter’s recent strategy change and new restricted access policy has raised concerns over growth and competition in a tightly controlled market. Earlier this year, Jack Dorsey said at the DLD conference in Munich, “Twitter is an information utility”. PeopleBrowsr believes it is important for Twitter to maintain an open ecosystem for its unique data.

Twitter has built its business on the promise of openness. Many of the core features including retweets, hashtags, @replies and $tags have been created by the developer community. They have created the applications that enabled Twitter to grow and prosper. Robert. G Harris, Professor Emeritus in the UC Berkeley Haas School of Business and expert in competition and patent policies, an expert witness in the case said in an affidavit “Twitter promoted its ‘open ecosystem’ to encourage third parties to risk their time and money building businesses that depended on Twitter to survive”.

Court Documents:

Expert Witness Declaration

Expert Witness Declaration 2

Expert Witness Appendix

Jodee Rich Declaration

TRO Complaint 

TRO Application 

TRO Memorandum

TRO Summons

Media Contact:

Sarah Kirsch, Communications Manager
sarah@kred.com
510 689 1497

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UX Agency Foolproof Utilizes Peoplebrowsr Datamine to Measure Its Social Marketing Effectiveness

By on October 23, 2012 in Case Studies, Playground, Social Media Command Center

Foolproof is a UK-based user experience design consultancy that focuses on utilizing consumer insights to aid in business decision making. Since many of their product decisions are driven by consumer data, they understand the value of adopting a solid social media strategy that fosters conversation and increases engagement.

Foolproof needed a way to measure the impact of its campaigns, both during and after their completion, and ensure they were really increasing conversation surrounding their company and projects.

Drawing from our deep datamine of the Twitter firehose since 2008, Foolproof tracked the number of times @foolproof_ux was mentioned over the past three years, and the source of the spike in conversation surrounding each social media initiative.

As you can see in the graph above, certain campaigns proved to be more effective than others. Not only was there a huge spike in mentions during the UX500 and Going Mobile campaigns, but they also had a sustained impact with mentions continued to increase after the campaign’s completion. By tapping into PeopleBrowsr’s data, Foolproof was able to better understand which campaigns should be used as building blocks for future initiatives, instilling management confidence in social media for consumer outreach.

“The ability to extract historical social data is invaluable for measuring the impact of our agency’s social campaigns and analyzing sentiment surrounding company news. The amount of data and analysis available with PeopleBrowr’s platform is unparalleled, and I would recommend it to any agency looking for a solid foundation for its social strategy.”

Try a 14-day free trial of Playground today to discover invaluable information about your brand and campaigns – or try Kred Story for free at http://kred.com.

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First Obama-Romney debate produces over 10.4 million tweets

By on October 4, 2012 in Events

US President Barack Obama and Republican challenger Mitt Romney shake hands following their first debate at the University of Denver in Denver, Colorado, Oct. 3. (Nicholas Kamm/AFP/Getty Images)

Last night we stayed late to watch the first US Presidential Debate and draw analytics from the Twitter firehose.  Here are a few of our findings:

During the 90-minute debate, there were 10.4 million tweets mentioning Mitt Romney, Barack Obama or the debate.  Twitter says this is the most tweets ever for a US political event

During the debate, there were 29,677 tweets specifically mentioning Obama and “win OR winner, while  Romney picked up 47,141.

Twitter activity was highest between 9:48 and 9:58 pm EDT, peaking at 9:53, during a discussion about health insurance and regulation. The second largest peak was at 9:28 pm EDT, just after Romney suggested cutting funding to PBS despite the fact that he loves Big Bird.

Peak mentions of Romney occurred at 9:53 pm EDT during the health insurance discussion. Peak mentions of Obama came at 10:01 pm EDT during a discussion about Obamacare and Romney’s healthcare record in Massachusetts.

Keep an eye on the PeopleBrowsr Blog for more details about the election or visit our partner iCharts, which is using our data to produce insightful infographics in real time.

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